General Motors to Sponsor the 7th on Sixth Fashion Shows

30 March 1998
General Motors to Sponsor the 7th on Sixth Fashion Shows

    NEW YORK, March 27 -- General Motors and 7th on Sixth, Inc.
the company founded in 1993 to organize and centralize the runway shows of
American designers, announced today that GM will be the title sponsor at the
7th on Sixth fashion shows for the next three years.  This new title sponsor
role marks a heighten level of commitment on the part General Motors to the
American fashion industry.
    The fashion shows, which several times a year provide national and
International forum for fashion designers showcase their collections, will now
be called 'General Motors Fashion Week.'  The announcement was made at a press
reception in New York City's Bryant Park, site of the 7th on Sixth tents, that
was hosted by the Honorable Rudolph W. Giuliani, Mayor of the City of New
York, to kick off Fashion Week and celebrate the shows' return to Bryant Park.
    "General Motors became involved with 7th on Sixth in 1994 as a way to
connect fashion conscious female consumers with our brands," said Phil
Guarascio, General Motors vice president and general manager of North American
Operations Marketing and Advertising Group.  "Our participation creates a
marketing tool that allows us a dialogue with female buyers by supporting
relevant lifestyle issues."
    "Fashion is an expression of personal taste ... as is the vehicle you
drive.  GM's deeper level of commitment to the fashion industry gives us an
opportunity to make our brands more appealing and attractive to this
audience," Guarascio added.
    General Motors is the first corporation to ever be awarded the title
sponsorship of the 7W on Sixth shows.  The GM Card joins as a partner in the
sponsorship.
    "Our partnership with General Motors has been a very successful and
productive one, and we are pleased they have chosen to take their commitment
to another level," said Stan Herman, president of 7th on Sixth.  "Their new
sponsorship role, which was crucial in allowing us to return to Bryant Park
will give us the opportunity to showcase American fashion and American
designers better than ever before."
    General Motors Fashion Week begins on Saturday, March 28 and runs through
Friday, April 3 at the tents in Bryant park.  Over 44 designers will show
their collections in the tents with additional 7th on Sixth associate members
showing throughout Manhattan.

SOURCE  General Motors