BMW Reports February Sales
4 March 1998
BMW Group Reports 4 Percent Increase in Year-to-Date Sales; BMW Posts Best February Ever
WOODCLIFF LAKE, N.J., March 3 -- BMW Group reported retail
sales of 10,946 vehicles for February 1998, an increase of 2 percent over
Group sales of 10,704 recorded a year ago. Consolidated year-to-date sales
were 21,291 vehicles, compared to 20,377 over the same period a year ago, an
increase of 4 percent,
BMW of North America, Inc. experienced its best February ever with
passenger car sales of 9,662, compared to 9,310 vehicles sold a year ago, an
increase of 4 percent. Increases were reported across several BMW model
lines. Most notably, February sales of BMW's 5 Series jumped 55 percent over
the same period a year ago while sales of flagship 7 Series models were up
11 percent.
Land Rover North America, Inc. reported February sales of 1,284 vehicles,
compared to 1,394 a year ago, a decrease of 8 percent.
BMW of North America, Inc. and Land Rover North America, Inc. are members
of the BMW Group.
BMW SALES REPORT FOR FEBRUARY 1998
1998 1997
February 9,662 9,310
Year-to-Date 18,700 17,558
Feb. Year-to-Date Feb. Year-to-Date
1998 1998 1997 1997
318ti 353 572 245 472
318is 42 47 109 160
318i 4-door 391 642 293 504
318i 4-door (US) 0 0 231 269
318iC 9 10 280 462
323is 388 930 -- --
323iC 538 996 -- --
325is 0 0 3 3
328is 223 440 600 1,077
328i 4-door 822 1,498 974 1,935
328i 4-door (US) 0 0 0 3
328iC 465 868 754 1,221
M3 2-door 195 430 542 882
M3 4-door 325 665 427 838
3 Series 3,751 7,098 4,458 7,826
Z3 1.9 745 1,302 1,048 1,911
Z3 2.8 998 1,669 743 1,605
M Roadster 1 1 -- --
Z3 1,744 2,972 1,791 3,516
525i 3 4 3 9
525iT 1 2 1 3
528i 2,355 4,878 1,385 2,713
530i 0 0 0 0
530iT 0 0 1 1
535i 0 0 0 0
540i (E39) 531 1,022 475 1,004
M5 0 0 0 0
5 Series 2,890 5,906 1,865 3,730
740i 371 906 250 489
740iL 787 1,632 851 1,825
750iL 119 183 53 102
7 Series 1,277 2,721 1,154 2,416
840CiA 0 3 42 70
850CSi 0 0 -- --
8 Series 0 3 42 70
LAND ROVER SALES REPORT FOR FEBRUARY 1998
1998 1997
February 1,284 1,394
Year-to-Date 2,591 2,819
Feb. Year-to-Date Feb. Year-to-Date
1998 1998 1997 1997
Range Rover (a) 522 1,120 530 1,072
Discovery 738 1,394 776 1,464
Defender 90 (b) 24 77 88 283
(a) Includes 4.6 HSE and 4.0 SE
(b) 97 MY
SOURCE BMW of North America, Inc.
