Bombardier Inc. Introduces All-New, All-Terrain Vehicle

15 February 1998

Bombardier Inc. Introduces All-New, All-Terrain Vehicle

    VALCOURT, Quebec, Feb. 14 -- Bombardier Recreational Products
has today unveiled the prototype of an all-new, all-terrain vehicle: the
Bombardier ATV Traxter(TM) model, offering high-end performance for both
utility and recreational riders alike.  The Traxter model marks the company's
first entry into the burgeoning ATV market.
    The Traxter was unveiled before an audience of 2,000 gathered in Valcourt
for Club Ski-Doo(R) 1999, the annual get-together and sales meeting for
Ski-Doo dealers and distributors from around the world.
    The Bombardier ATV opens a new chapter in the company's longstanding
tradition of excellence and innovation.  With the Traxter, Bombardier has
virtually reinvented the ATV, offering advanced mechanics and an ergonomic
design for easier handling and more comfort than ever before.
    The moment you look at the Traxter, you can tell it heralds a new era in
ATVs.  The breakthrough innovations on the Traxter include a new Rotax(R)
engine built specifically for ATVs, and the industry's first "Step-Through"
design for easy mounting and dismounting.
    The Traxter also has a 5-speed transmission with high/low range so you
can go into the gear you need ... when you need it.  All it takes is a push of
the button on the handlebar.  And Traxter auto-locking front differential
means true all-wheel drive with traction on all four wheels.  Bombardier ATV
also sports the largest fuel tank in the business and an impressive amount of
storage space inside.
    "We're especially proud to be launching our very first model, the Traxter,
in a market as healthy as the ATV sector," says Alain Brunelle, president
Snowmobiles and ATV, Bombardier Recreational Products.  "Our move into the ATV
market is a perfect extension of our capabilities and proven leadership.  The
Bombardier ATV reflects our commitment to the design and innovation for which
all of our recreational products have become known.  People will see that our
ATV is another great Bombardier vehicle for quality leisure time and for those
who already drive ATVs, the Traxter is sure to be a big draw.  Fishermen,
hunters and anyone working outside will soon discover the big difference
Bombardier can make."
    The Traxter prototype shown to the media and snowmobile dealers today was
designed, manufactured and assembled by multi-disciplined teams at the
Bombardier plant in Valcourt.  Intensive products trials are already underway
to ensure that this top-of-the-line product exceeds the needs of the fast-
growing ATV industry.
    The first Bombardier ATV will go on sale in the fall of 1998.  It's got a
future full of promise, in a market that just keeps on growing.  In North
America, retail sales of ATVs hit 382,000 units last year, up 8% over 1995
when 354,000 were sold.  They even exceeded motorcycle sales (382,000 new ATVs
versus 374,000 cycles and scooters in all categories).  A sophisticated
marketing plan will introduce the Traxter in carefully planned stages.  The
prime goal will be to maximize customer satisfaction at all times.  Dealers
will also be given comparable level of support they enjoy for all other
Bombardier recreational vehicles.
    "The arrival of the Traxter also marks a new marketing strategy that
directly aligns our recreational products with the Bombardier name," according
to Bombardier Recreational Products president and COO Pierre Beaudoin.  "This
is the first time that one of out recreational models will actually use
'Bombardier' as its brand name.  In this case, 'Traxter' will be the model
name.  As always, the Bombardier name is a pledge of quality and high-tech
innovation."
    Bombardier Recreational Products designs, develops, builds, distributes
and markets Ski-Doo(R) and Lynx(R) snowmobiles, Sea-Doo(R) personal watercraft
and jet boats, NV(TM) neighbourhood vehicles and Bombardier all-terrain
vehicle.  Snowmobiles, marine products and ATV are powered by Rotax(R) motors
that are designed and built by Bombardier-Rotax which also builds motors for
motorcycles and scooters.  Bombardier Recreational Products recorded revenues
of $1.9 billion for the last financial year ended January 31, 1997.
    Bombardier Inc. is a Canadian corporation engaged in design, development
manufacturing and marketing activities in the fields of transportation
equipment, aerospace, and recreational products.  It also provides financial
services and services related to its products and core competencies.  The
Montreal-based Corporation operates plants in Canada, the United States,
Mexico, Austria, Belgium, Finland, France, Germany and the United Kingdom,
employing 46,000 people.  Bombardier's revenues for its last fiscal year ended
January 31, 1997 totalled $8 billion Canadian dollars, and more than
85 percent of its revenues are generated in markets outside Canada.

    (R)(TM)Trademarks of Bombardier Inc. and/or its subsidiaries.

SOURCE  Bombardier Inc.

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