Buick Offering Consumer Test Drives at Cincinnati Auto Show

15 February 1998

    FLINT, Mich., Feb. 13 -- You can't feel the rush of the wind
or thrill of riding a wave at most boat shows.  And you can't harvest the
fruits of your labor at a home and garden show.  But Buick is making sure you
can experience the real comfort, real power and real style that is Buick
during the Cincinnati Auto Show.
    Cincinnati Auto Show attendees will have the opportunity to test-drive an
all-new Buick throughout the show in a unique, "no pressure/no hassle" public
test drive.  The show runs from Feb. 13 through Feb. 22.
    "Buick and its dealers have built a reputation for innovative, effective
auto show activities for years in virtually every market within which we
compete," said Larry Hicc, Buick General Sales and Service manager.  "In 1998,
we take presence to a new level of effectiveness through these test drive
opportunities across the United States."
    Named "The Buick Auto Show Challenge," Buick representatives invite
visitors from the exhibit to take a brief test-drive with the cars staged just
outside the hall.
    After refreshments and some preliminary paperwork, drivers choose from a
fleet of cars representing each Buick brand:  Century, LeSabre, Park Avenue,
Regal and Riviera.  Preceding the drive, a Buick brand specialist gives
drivers a quick walk-around and points out a variety of the car's features.
    Following the drive, participants complete a short survey and receive a
tote bag emblazoned with a "I Took the Buick Challenge" logo along with Buick
literature and a selection of Disney videos and coupons for savings on airline
travel.
    This year Buick will conduct test drives at auto shows in Houston,
Harrisburg (PA), St. Louis, Cincinnati, San Diego, Raleigh (NC), Salt Lake
City, Cleveland, Atlanta, Dallas, Kansas City and Minneapolis.  This is the
most extensive auto show test drive program in Buick's history.

SOURCE  Buick