50th Anniversary Land Rovers Debut at Toronto Show
12 February 1998
50th Anniversary Land Rovers Debut at Toronto Show
TORONTO, Feb. 12 -- Limited-edition models of Discovery and
Range Rover were unveiled today at the Canadian International Auto Show in
Toronto. The two unique Land Rover vehicles were designed as one facet of
Land Rover North America's year-long celebration of the legendary off-road
company's 50th Anniversary.
Charles R. Hughes President Land Rover North America, Inc., said, "Land
Rover has covered a lot of ground since the brand was introduced at the
Amsterdam Motor Show on April 30, 1948. We are proud of that achievement and
proud to offer these very distinctive vehicles. Our customers have shown
interest in limited-edition models, and we believe 50th Anniversary Discoverys
and Range Rovers will meet their high expectations. These are great looking
vehicles and a fitting testament to the heritage of the Best 4X4 X Far."
The 1998 Range Rover 4.0 SE 50th Anniversary Edition sports Woodcote Green
paint, a distinctive color drawn from nature, a walnut leather interior,
exclusive to the vehicle, eighteen-inch Pro-line wheels, and color-keyed
mirrors and lower spoiler. The MSRP on the 275 U.S. specification vehicles is
$58,300.
The Range Rover was originally introduced in 1970 and is considered by
most to be the vehicle that created the luxury sport-utility segment. Today,
Range Rover is as technologically advanced as it is luxurious. Featuring an
advanced air suspension, permanent four-wheel drive, a strong V-8 engine,
traction control and a center viscous coupling, Range Rover offers the unique
combination of Land Rover's legendary off-road ability and a European
performance sedan.
Land Rover will also offer 500 50th Anniversary Edition Discoverys, also
in Woodcote Green, featuring a Bahama Beige interior with Lightstone piping,
leather grab handles and TWR five-spoke sparkle-finish alloy wheels. It too
includes the harman/kardon audio system among all the comfort and convenience
features of that model. Pricing has been set at $39,000. Both the Range
Rover and Discovery will have special numbered plaques.
Discovery was introduced in Europe in 1989 as the vehicle for Land Rover
families. It was updated in 1994 and exported to the North American market as
the first sport-utility vehicle to feature dual airbags. Today, Discovery
remains an outstanding value in its segment, with a long list of standard
equipment that includes a V-8 engine, automatic transmission, permanent four-
wheel drive, leather interior trim, dual sunroofs and Land Rover's legendary
go-anywhere ability.
Pascal Mismaque, the recently appointed Managing Director, Land Rover
Canada, Inc., said, "As we continue to enjoy success as Canada's Sport Utility
Authority, we are delighted to introduce these limited edition vehicles at the
premier Toronto International Automobile Show, and look forward to upcoming
events honoring Land Rover's 50th Anniversary."
Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly-owned subsidiary of the BMW Group of Munich,
Germany.
SOURCE Land Rover North America, Inc.
