New Magazine, eMOTION!, Will Have Largest Hispanic Readership in North America
6 February 1998
New Magazine, eMOTION!, Will Have Largest Hispanic Readership in North America
CHICAGO, Feb. 6 -- The Spanish edition of eMOTION! magazine
-- the automotive industry's newest publication -- will have the largest
Hispanic readership of any magazine in North America, according to Publisher
Myron Stokes.
The magazine will reach more than a million Hispanic households as a
newspaper supplement in major markets throughout North America, Stokes said.
Due out in early March, the first issue also will have an English-language
circulation of 2 million households.
David Morales, eMOTION!'s Hispanic editor, added that distribution will be
expanded to Argentina, Mexico and Spain, as well as a number of other
countries in Latin America by mid-1999. A Portuguese version of the magazine
also is planned for Brazil and Portugal. Stokes and Morales spoke at a
preview breakfast for the new magazine attended by auto editors and
representatives from a number of Hispanic trade missions and consulates at
Chicago's downtown Plaza Club.
Described as the auto industry's "first multilingual global publication"
by Morales, eMOTION!'s inaugural issue will feature stories on Malaysia and
the troubled Asia-Pacific auto market, the Audi Avus Quattro, Delphi
Automotive's J.T. Battenberg, and Formula 1 racing.
Stokes said the magazine's first four editions will be distributed in
Spanish and English as a supplement in major U.S. newspapers such as the
Chicago Tribune and La Prensa. Other Hispanic newspapers that initially will
carry the magazine include Exito (Chicago), Mundo L.A. (Los Angeles), El
Diario (New York), El Mexico (Houston) and El Hispano News (Dallas).
Newspaper selection and insertion is being handled by Michigan-based Valassis
Communications, Inc. .
Listed among the English-language U.S. dailies that will carry the
magazine are the Austin American-Statesman, Baltimore Sun, Boston Herald,
Dallas Morning News, Denver Post, Houston Chronicle, Madison State Journal,
Milwaukee Sentinel, Minneapolis Star Tribune, Sacramento Bee and San Diego
Union-Tribune.
"We have an ambitious vision for the magazine," Stokes said. "By the end
of 1999, we plan to have more than 15 individual foreign-language editions
with newspaper distribution in more than 50 countries.
"In addition to our Spanish and Portuguese editions, the magazine soon
will be published in Dutch, French, German, Italian and Russian. And in
recognition of the important role played by China, Japan, Korea and Malaysia,
eMOTION! also will be available by the end of 1999 in their primary languages
as well."
Stokes is quick to point out that his magazine is not "just another book
for car enthusiasts."
"We intend to celebrate the international 'culture of the automobile' by
cutting across ethnic and cultural boundaries," he said. "Our editors will be
covering a wide variety of interesting and controversial topics, products and
personalities."
Headquartered in Detroit, MI, the magazine is targeted to readers in the
35-55 year-old group with household incomes of $75,000 or more. Stokes is an
award-winning journalist with more than 25 years of experience covering the
auto industry. Based in Chicago, Morales is a veteran auto writer whose
journalistic background includes work at La Raza and Telemundo - Channel 44.
Other key editorial contacts at the magazine include Managing Editor Martha
Hindes, a well-known Detroit auto writer, and Motorsports Editor John Chuhran.
SOURCE eMOTION! Magazine
