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Texas Auto Writers Identify Best Trucks for 1998

21 January 1998

Texas Auto Writers Identify Best Trucks for 1998

    DETROIT, Jan. 21 -- Nowhere in the country is a truck such an
important part of everyday life as in Texas; and nowhere are dealers so
dependent on their truck sales.  In fact, when the Texas lottery taped
comments from their winners, just about all mentioned that one of their first
purchases was a new pickup!
    Five years ago, in response to suggestions from auto company executives,
the Texas Automotive Writers Association invited all manufacturers to bring
their products for inspection and evaluation -- the Texas Truck Rodeo was
born, and has become an annual institution.
    Sitting on top of the heap is the vehicle that best demonstrates the
spirit and character of Texas.  This is the most sought after award, and the
toughness and capacity of the Dodge Durango impressed the jury, especially
when matched with a wide variety of engines and a comfortable ride.
    Working trucks are divided into two closely contested categories.  The
versatile Dodge Ram Quad Cab won the Large Pickup prize, while the best
selling Ford Ranger demonstrated why in capturing the Small Pickup award.
    During the history of the Truck Rodeo, sport utilities have multiplied and
diversified to the point that this year it was appropriate to divide them into
three classes, each won by a newcomer.  Lincoln Navigator has drawn new buyers
to the showrooms, and received the Large/Luxury Sport Utility honors.  The
Mercedes Benz ML320 demonstrated that the Germans can also build trucks, and
captured the Compact Sport Utility laurels.  The Small Sport Utility class has
been shaped by car-like all-wheelers, and the Honda CR-V led the challengers.
    The conclave of writers from all over the southwest also felt special
merit was due the Mercedes Benz ML320 for its superb electronically controlled
all-wheel drive traction control system, and the Mercedes Benz Corporation for
their image changing advertising campaign.
    Among an outstanding crop of new vehicles, the Dodge Durango was named the
Best New Truck.  A specially equipped version of the popular 4Runner equipped
with treads, the Toyota Crawler was recognized as having Best Off-Road
Capability.
    Guided by TAWA President Stephanie Lauridsen, a full cross-section of
regional journalists rated the trucks.  After presentations and personal
explanations by corporate personnel, the auto writers evaluated the vehicles
in a variety of urban and challenging off-road situations.  Scoring included
ride, handling, powertrain, fit and finish, styling and design, with special
attention to value and variety.

SOURCE  Texas Automotive Writers Association