Fairlane Ford Sales Team Wins Metro Cup Challenge for Fifth Straight Year
6 January 1998
Fairlane Ford Sales Team Demonstrates Superior Product Knowledge; Wins Metro Cup Challenge for Fifth Straight YearDEARBORN, Mich., Jan. 6 -- A team of three salespersons from the Fairlane Ford auto dealership in Dearborn, Michigan have demonstrated their superior product knowledge and won the Ford Motor Company -sponsored Metro Cup Challenge trophy. The Metro Cup pits sales teams from all 31 Metro Detroit area Ford dealers against each other in a battle to see which team has the greatest knowledge of Ford products and those of their competitors. This is the fifth straight year that the Fairlane Ford team has won the cup. The Fairlane Ford team consists of Mike McDonald, a Dearborn resident, who has been on the team all five years; Jim Flynn, a Dearborn resident in his third year with the team; and Gary Turla, a Grosse Pointe resident, joining the team for the first time this year. Tom Blackwell is the Fairlane Ford sales manager and the team trainer. He says the competition in the Metro Cup Challenge is fierce every year. In this jeopardy-like contest, salespersons answer the types of questions customers might ask. Customers, especially in the Detroit area, have become very knowledgeable about vehicles, and ask some difficult questions. Questions at the competition cover areas such as vehicle design and features, safety features, new vehicles, product changes, options and restrictions and towing and trailer usage. They must also answer questions about competitors' vehicles and how they compare to Ford products. "All of us at Fairlane Ford constantly strive to learn more about our products and our industry," Blackwell said. "We never stop learning. That's part of what makes this job challenging and rewarding." "Our customers have more automobile knowledge than ever," McDonald said. "This sophisticated auto-buying public demands more from us. If we don't know about our product line and our competitors' lines, they are going to go elsewhere. Product knowledge and ability to compare it to other products are two of the most important aspects of good customer service today. This contest is an important way to demonstrate what we do every day as the backbone of our business." "We have some of the most well-informed customers in Metro Detroit," Blackwell said. "We also have some of the most well-informed salespersons, whose dedication to professionalism means that they are constantly learning more. Metro Detroit salespersons are all real pros, so it's an honor to win this cup. We're very proud. It reflects our high-level of customer commitment." Fairlane Ford is located at 14585 Michigan Avenue in Dearborn, Michigan. The dealership is celebrating its 75th anniversary this year, having opened in 1923. Fairlane Ford is annually recognized with the National Top 100 Ford Dealer Award in sales and customer satisfaction. Marv Walker, Fairlane Ford president, maintains a large inventory of new cars and trucks and the dealership prides itself on having salespersons and service technicians who are well-educated in Ford products. A full-service dealership, Fairlane Ford features a state-of-the-art service center as well as a large selection of cars and trucks. Services include advanced diagnostic equipment, custom body and paint repair and a down draft paint oven. The dealership also maintains one of the Midwest's largest parts inventories. SOURCE Fairlane Ford