Ford Chooses SpeedChoice for the Detroit Auto Show

5 January 1998

Ford Chooses SpeedChoice for the Detroit Auto Show

    DETROIT, Jan. 5 -- SpeedChoice, a new high tech data delivery
service that dramatically reduces the time required to download information
from the Internet, has been chosen by Ford Motor Company to be its
Internet service provider for the North American International Auto Show.
    SpeedChoice is a fixed, wireless high-speed data network that reduces the
time required to download information from the Internet by as much as 40 times
over conventional dial-up lines.  SpeedChoice will be operating in the Ford
exhibit area during the news media and supplier preview days prior to the
public opening of the Auto Show and will be available for all media wishing to
access the Internet and the Ford website.  SpeedChoice will ultimately be
available in major metro markets across the US, but has chosen Detroit as its
first market to roll out.
    "The opportunity to demonstrate our product's capability during the
world's premier auto show is one we look to with great anticipation, Ford has
made a large commitment to the Internet with advanced websites to highlight
their products to dealers and the public," said Matt Oristano, Chairman and
CEO of SpecdChoice.  "The delivery of this information to the show floor
should have the same high level of technological innovation that their
automobiles do.  We're pleased that Ford chose us because of our ability to
meet such standards.  Persons who see the delivery of web information at the
Ford booth should see their expectations raised regarding the speed and
reliability of receiving information from the Internet."
    SpeedChoice uses fixed, wireless transmission over exclusive FCC licensed
super-high radio frequencies to deliver data, full motion video, and audio at
speeds up to 10 megabits per second, depending on such factors as the speed of
the user's computer, the number of users on the server, general traffic on the
Internet at the time of usage, and others.  In the Detroit area it utilizes
frequencies leased from Wayne State University, the Detroit Public Schools,
the Oakland Intermediate School District, the Macomb Intermediate School
District, and the Detroit Educational TV Foundation.  To date it has provided
these institutions more than $2 million of cash and investment to lease
portions of their frequencies.
    The use of wireless delivery allows SpeedChoice to offer its services at
rates considerably below those now charged for wireline high-speed data
communications service.
    Businesses using SpeadChoice realize greater productivity and greater
profitability because of the increased speed, shortened waiting period, and
reduced costs that come with its unique technology.
    For additional information, visit the SpeedChoice website at  Members of the media wishing to see SpeedChoice in
action can do so this week at the Ford Motor Company exhibit at Cobo Hall.

SOURCE  SpeedChoice

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