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Laforza Automobiles, Inc. Set To Debut 1998 Model at The Los Angeles Auto Show

2 January 1998

Laforza Automobiles, Inc. Set To Debut 1998 Model at The Los Angeles Auto Show

                  'New Changes Will Enhance the LAFORZA SUV'

    SAN DIEGO, Jan. 2 -- Laforza Automobiles, Inc.
(OTC Bulletin Board: LFZA) is preparing to unveil the new 1998 Model LAFORZA
(Prima 4X4) at the Los Angeles Auto Show at the LA Convention Center in Kentia
Hall, booth #600, which runs from January 2nd through January 11th.
    The 1998 model is the second series following the original industry-
leading 1989/1990 model Sports Utility Vehicle (SUV).  Exclusive distributor
of the LAFORZA SUV, Laforza Automobiles, Inc., has worked closely with the
Italian chassis and body manufacturer to incorporate significant engineering
and design improvements making the 1998 model the ultimate SUV.
    The LAFORZA Prima 4X4 chassis, body and fine leather interior is
handcrafted in Italy by Magnum Industriale.  Laforza Automobiles, Inc.
completes the vehicle by adding a Ford drive train.  LAFORZAS are distributed
through a limited dealer network, but because of the American-made drive
train, are serviceable almost everywhere.
    Laforza Automobiles, Inc. is a publicly traded company that has the
exclusive distribution and marketing rights to LAFORZA.
    To find out more about this emerging company, please visit their web
site at http://www.laforza.com.

SOURCE  Laforza Automobiles, Inc.