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Saab Launches Online and Toll-Free Accessory Sales

25 November 1997

Saab Launches Consumer-direct Accessory Sales Online or Toll-free Shopping Now Available for Saab Enthusiasts

    NORCROSS, Ga., Nov. 25 -- Shopping for Saab automotive and
personal accessories just became more convenient for Saab enthusiasts.  As
some of the industry's most prolific users of the Internet, fans of the
Swedish marquee can now shop 24 hours a day through their favorite information
medium -- the world wide web, or direct from the manufacturer by calling
1-800-SAAB-USA during regular business hours.  Saab's all-new online accessory
catalog, located at http://www.saabcatalog.com, offers the full line of Saab car
accessories, as well as distinctive personal gifts ranging from Orrefors
crystal and leather flight jackets to a lovable plush moose toy.  In addition,
Saab fans can also request hard copies of the catalog through the web site, by
calling 1-800-SAAB-USA, or through their local Saab retailer.
    Online shoppers can also access the Saab catalog through Saab's corporate
web site at http://www.saabusa.com.  All online orders are processed in a secure
transaction environment.  For Saab enthusiasts who do not have Internet
access, Saab offers direct accessory sales via telephone, telefax, or at their
nearest Saab retailer.  All orders placed online or by calling 1-800-SAAB-USA
are processed and shipped by Saab, directly to the consumer.  However, Saab's
225 U.S. dealers are a very important part of the new program.
    "We have two primary objectives for our consumer-direct accessory
program," said Michael Kornowa, accessories manager, Saab Cars USA, Inc.  "We
want to meet the needs of the thousands of Saab enthusiasts who prefer to shop
online, as well as those owners who prefer merchandise delivered directly to
their home.  At the same time, we want to ensure that our dealers share in the
success of Saab accessories -- therefore all dealers share in the sales made
to customers in the retailer's area."
    Saab Cars USA, Inc., the U.S. importer and distributor of Saab
automobiles, is headquartered in Norcross, Ga., just northeast of Atlanta.

SOURCE  Saab Cars USA, Inc.