TRW Creates New Global Product Line
6 November 1997
TRW Creates New Global Product Line, Appoints Handysides to Direct Electrically Assisted Steering ProgramSTERLING HEIGHTS, Mich., Nov. 6 -- To drive the rapid growth of its Electrically Assisted Steering (EAS) business, TRW's Steering, Suspension & Engine Group (SS&EG) has created a separate EAS global product line and has appointed 23-year TRW veteran James A. Handysides as Vice President and General Manager, Electrically Assisted Steering. In his new position, Handysides will be responsible for directing program activities for the EAS family of products -- currently offering Electrically Powered Hydraulic Steering (EPHS) and Electrically Powered Steering (EPS) systems -- and related technical center activities in North America, Europe and Asia. Based at the company's Sterling Heights, Mich. facility, Handysides will report directly to Bernd Blankenstein, Executive Vice President and General Manager, TRW SS&EG. He replaces R. Gordon Williams, who has retired. Most recently, Handysides served as Vice President and General Manager of TRW's Rack & Pinion Division (RPD) in Rogersville, Tenn. Prior to this, he was Vice President and General Manager of the Linkage and Suspension Division in St. Catharines, Ontario. He joined TRW in 1973 and has served in positions of increasing responsibility, including general superintendent of the Linkage and Suspension Division plant in Sterling Heights, Mich., operations manager for TRW's RPD facility in Greenville, N.C., and operations director for RPD. Handysides earned an electrical engineering degree from Wayne State University (Detroit) and is a member of the Society of Automotive Engineers and the Engineering Society of Detroit. EAS GROWTH The EAS offering -- which previously was part of TRW SS&EG's Passenger Car Steering Systems -- becomes the group's fifth global product line, joining Passenger Car Steering Systems, Linkage & Suspension Systems, Commercial Steering Systems and Engine Components. Together, the TRW Steering, Suspension & Engine Group operates 68 facilities in 21 countries. TRW's innovative EAS systems are modular, ready-to-install units that provide automakers and consumers with significant performance and economic advantages not found in conventional steering systems. The company is currently supplying EAS systems for Ford and Chrysler electric vehicles in North America and has secured a European contract to supply the technology in 1998. TRW also is conducting development work with automakers in Japan and Europe and is pursuing other customer applications around the globe. The global automotive supplier expects to ramp up EAS into high-volume production for model year 2000 or 2001, starting in Europe and spreading rapidly into other markets. By 2010, TRW estimates that one out of every three cars produced in the world will be equipped with some form of electrically assisted steering. TRW is the world's largest independent manufacturer of rack-and-pinion steering gears, integral power-steering gears, steering linkage and suspension ball joints. TRW Steering & Suspension Systems has regional centers for North and South America in Sterling Heights, Mich., for Europe in Dusseldorf, Germany, and for the Asia/Pacific region in Kasugai City, Japan. With 137 facilities and operations in 26 countries, TRW is one of the largest independent OEM automotive suppliers in the world. In 1996, the company's automotive businesses recorded sales of $6.5 billion, over 65 percent of TRW's total $10 billion in sales. Based in Cleveland, Ohio, TRW also provides advanced technology products and services for space and defense markets worldwide. SOURCE TRW