BMW Head Protection System Sets New Standard in Side-Impact Protection in Latest IIHS Crash Test
30 October 1997
BMW Head Protection System Sets New Standard in Side-Impact Protection in Latest IIHS Crash TestWOODCLIFF LAKE, N.J., Oct. 30 -- Following independent tests performed this week by the Insurance Institute for Highway Safety (IIHS), it was announced that BMW has taken the level of side impact protection to new heights within the automobile industry. The crash test consisted of a side-impact collision of a BMW 5 Series equipped with the company's innovative new Head Protection System (HPS) into a rigid pole at 20 mph. This is one of the most severe crash tests because side-impact accidents occurring at this speed can produce head injury forces high enough to kill vehicle occupants. The Institute's crash test results dramatically illustrate the key benefit of the BMW Head Protection System in providing increased protection to the head and neck of the front seat occupants in severe side-impact collisions. BMW is the first car company to offer a side-impact head protection system. This is the second time in four months that the BMW 5 Series has scored superior ratings in IIHS crash tests. In June, the 5 Series was distinguished as a "Best Pick" in the Institute's frontal offset crash test for overall crashworthiness. Regarding the BMW 5 Series' performance, IIHS President Brian O'Neill then stated, "If all cars performed this well, we would stop this kind of testing." In commenting on Tuesday's IIHS crash test, O'Neill stated, "This new BMW head protection system is a clear advancement. It will save lives by preventing head injuries in crashes, that without this system, would be fatal." O'Neill further reflected on current side impact safety standards, stating, "The test results underscore the need to modify the National Highway Traffic Safety Administration's FMVSS 201 requirements for interior padding, as a measure of occupant protection. Advanced head protection systems such as BMW's are stored in the areas where NHTSA will require padding. The Institute supports a proposed modification that would allow manufacturers the option of certifying advanced safety systems with a pole crash similar to the one conducted Tuesday." BMW also supports modification of FMVSS 201, currently proposed by NHTSA. BMW appreciates and recognizes the agency's willingness to make proper adjustments to accommodate new deployable Head Protection Systems, such as BMW's HPS, which in the company's view offers a greater level of head protection than could be provided under the current standard. CRASH TEST RESULTS: HEAD PROTECTION SYSTEM SAVED DUMMY'S LIFE The principal injury measures of the side-impact crash test into a pole, of a BMW 5 Series with and without the Head Protection System, showed that HPS significantly reduced the likelihood of head and neck injuries resulting from head acceleration and neck compression. Auto safety measures have traditionally focused on front and rear impacts, although 50 percent of occupants in severe side-impact collisions are injured with 43 percent of these resulting in head injuries. Occupants are more vulnerable to injuries in a side-impact collision because there's only a door and a few inches of space separating them from an intruding vehicle or object. "BMW responded to the statistical data on head injuries in side-impact collisions by developing the HPS offering BMW occupants safety, security and peace of mind with the best head protection in today's automotive industry," stated Victor H. Doolan, president of BMW of North America. "BMW is delighted that the system scored so well in protecting the dummy from head injury in this severe side-impact crash test. We encourage other auto manufacturers to follow suit and introduce head protection measures as well." BMW's Head Protection System marks the first use of an inflatable tubular structure -- not an airbag -- as a significant element in front occupant protection. The tubular structure inflates within a few milliseconds of severe side impact, and stays inflated for several seconds thereafter, offering additional protection in case of rollover or secondary impact. Inflated, the three-foot-long tube resembles a neck pillow, and in addition to preventing or reducing head and neck injuries, it also has the potential to protect front-seat occupants from being ejected. The BMW Head Protection System is a standard feature in the 1998 7 Series and 5 Series models. It will be progressively introduced in other BMW models as part of the intelligent safety system incorporated in all BMW automobiles. BMW IN NORTH AMERICA BMW of North America, Inc. was established more than 20 years ago, at which point the company assumed marketing and distribution responsibilities of BMW vehicles in the U.S. from the previous private distributor. Motorcycle marketing and distribution was added in 1980. Since then BMW's North American operations have grown to include marketing, sales and financial services organizations in the United States and Canada; a South Carolina manufacturing operation; a design firm in California; and various other operations throughout the U.S. and Canada. BMW is represented in North America through a network of more than 375 automobile and 190 motorcycle retailers in the United States and Canada. BMW (US) Holding Corp., the brand's North American headquarters, is located in Woodcliff Lake, New Jersey. Information about BMW products is available to consumers via the World Wide Web on the BMW homepage. The address is: http://www.bmwusa.com . BMW SAFETY INNOVATION TIMELINE 1997 HEAD PROTECTION SYSTEM - First in the world to introduce side-impact head protection. Standard equipment on all 1998 7 Series and 1998 5 Series models. Will progressively roll out to other models. 1997 ALL SEASON TRACTION - Only manufacturer with traction control standard across the entire model line. 1997 REAR SIDE AIRBAGS - Expands the Advanced Side Airbag Protection (ASAP) system offering large-area side airbags for front and rear passengers. Available beginning with the 1998 7 Series models. 1996 CODED DRIVEAWAY PROTECTION - First in the United States to offer a microchip-based protection system, reducing theft rates by more than 80%. ADVANCED SIDE AIRBAG PROTECTION (ASAP) - Introduced large-area inflatable side airbags. Standard equipment on all 5 and 7 Series cars and optional on all 3 Series sedans. 1994 DUAL-THRESHOLD AIRBAGS - First in the United States to offer an "intelligent" safety system, the dual-threshold deployment system. When the safety belt is used, the airbag will not deploy at a lower crash severity, but only at the higher crash severity, where airbags are more effective. The "intelligent" safety system also knows if the passenger seat is occupied; if not, its airbag will not deploy, saving repair and insurance costs. 1994 ROLLOVER PROTECTION SYSTEM - Introduced a highly sophisticated sensing system on convertibles that automatically detects the possibility of a rollover and deploys two rollover bars located behind the headrests of the rear seats. 1988 ANTILOCK BRAKING SYSTEM (ABS) - First motorcycle manufacturer to offer ABS (Antilock Braking System) on a production model - the K100RS. 1987 IMPACT SENSOR - Introduced the impact sensor, which in a collision automatically unlocks the doors (if they have been locked with the interior central locking button) and turns on the four-way flashers and interior lights to facilitate rescue of the occupants. 1986 ANTILOCK BRAKING SYSTEM (ABS) - First auto manufacturer in the United States to make ABS standard across the entire model line. 1985 DRIVER'S FRONT AIRBAG - Introduced the driver's airbag, which in a severe frontal impact, inflates in less than 40 milliseconds and helps prevent the driver from being thrown against the steering wheel and dash. The airbag is a supplement to the use of the safety belt, the primary restraint system in the vehicle. SOURCE BMW of North America, Inc. Photo http://www.newscom.com/cgi-bin/pub/pd/pdz?f=PRN/prnphotos&grid=2 or NewsCom, 305-448-8411; AP PhotoExpress Network, PRN6; PressLink Online, 800-888-6195