South Coast Motorcars Appoints Madeline Zuckerman to Implement Public Relations, Marketing Campaigns

14 October 1997

    NEWPORT BEACH, Calif., Oct. 14 -- The selection of MZ Public
Relations & Marketing, Inc. as communications agency for South Coast Motorcars
has been announced by Lawrence Williams, National Franchise Development
Manager for Jaguar Cars North America.  The agency has been chosen to
represent South Coast Motorcars in the advance marketing programs which will
be launched prior to opening of the flagship Jaguar and Aston Martin
dealership, scheduled for autumn of 1998.
    "Adding Madeline Zuckerman to our team brings the depth we need to
establish South Coast Motorcars as a most desirable destination for luxury car
customers in the Southern Orange County market," says Williams, whose
responsibilities include the title of Project Manager for development of the
dealership.  "With nearly two decades of experience in this area, her insights
and vast network of contacts are certain to be an important contribution to
our effort."
    Under the leadership of agency president Madeline Zuckerman, MZ Public
Relations & Marketing, based in Newport Beach, has grown to be a leader within
the Orange County business community.  On its impressively diverse list of
clients are some of the world's most prestigious retail luxury brands,
including Tiffany & Co., South Coast Plaza, Escada and Hermes of Paris.

    Marketing Campaign Launches A Year Before the Dealership Opening
    The assignment given to Zuckerman's organization is formidable: to
establish South Coast Motorcars as a brand synonymous with unprecedented
service, and to instill the imagery of a retail destination which emphasizes
prompt and thoughtful attention for prospective customers, current owners and
even the most demanding clients of its incomparable car wash -- The Spa at
South Coast Motorcars.
    "By advertising South Coast Motorcars prominently -- and so long before
the dealership opens -- we intend to build awareness for both the dealership
and the return of Jaguar and Aston Martin to this area," says Zuckerman.  "Our
announcement at ATSC's Newport Beach Concours d'Elegance is just the first of
many civic commitments for South Coast Motorcars, just as we plan to raise a
strong presence in our local business community."
    According to Zuckerman, advertising and public relations initiatives now
in development focus on building relationships with customers of prestige
luxury cars.  The exquisite facility, select staff and legendary brands all
will be elements of a campaign that aims to convey the feeling of elegant
ambiance and thoughtful service.
    "The launch of South Coast Motorcars presents our agency with a
considerable challenge," says Zuckerman, "but it also offers an outstanding
opportunity to participate in the resurgence of Jaguar and Aston Martin.  It
is an association that's already generating excitement, and it will certainly
gain momentum in the next twelve months."

SOURCE  Jaguar Cars, Inc.