BMW Reports Strong September Sales; Nine Month Total Highest in Company's History
2 October 1997
BMW Reports Strong September Sales; Nine Month Total Highest in Company's HistoryWOODCLIFF LAKE, N.J., Oct. 2 -- BMW of North America, Inc. reported record retail sales of 10,187 automobiles in September and year-to-date sales of 93,702. BMW ended the first nine months of 1997 with U.S. sales that are 17 percent higher than the same period a year ago, when BMW reported year-to-date sales of 80,149. Demand for all BMW models contributed to the strong sales for the month. Particularly noteworthy were BMW's 7 Series sales, up 15 percent last month over the same month a year ago. Also worth noting: BMW ended the first three quarters with year-to-date sales of 6,483 high performance M3 models, 71 percent more than were sold last calendar year (3,799). BMW of North America, Inc. and Land Rover North America, Inc. are members of the BMW Group. Consolidated U.S. September sales for the two companies were 12,350 units (BMW: 10,187; Land Rover: 2,163), a 7 percent increase over last year. Consolidated year-to-date sales were 111,947 vehicles (BMW: 93,702; Land Rover: 18,245), a 16 percent increase over last year. SALES REPORT FOR SEPTEMBER 1997 September -- 10187 9330 -- Year-to-Date -- 93702 80149 -- Sept. Year-to-Date Sept. Year-to-Date 1997 1997 1996 1996 318ti 720 3948 725 -- 318is 115 1139 182 -- 318i 4-door 1206 5510 0 -- 318i 4-door (US) 8 720 300 -- 318iC 43 1566 269 -- 325iC 0 6 0 -- 325i 4-door 1 12 19 -- 328is 195 3652 263 -- 328i 4-door 1570 11679 916 -- 328i 4-door (US) 2 11 56 -- 328iC 1242 7731 657 -- M3 2-door 164 2823 176 -- M3 4-door 193 3660 -- -- 3 Series 5459 42457 3563 40483 Z3 1.9 (US) 542 7557 1776 -- Z3 2.8 (US) 735 7140 0 -- Z3 1277 14697 1776 10305 525i 0 52 28 -- 525iT 0 47 16 -- 528i 1306 17802 1785 -- 530i 0 2 0 -- 530iT 0 2 1 -- 540i 0 5 5 -- 540i(E39) 345 4909 599 -- M5 0 0 0 -- 5 Series 1651 22819 2434 17069 6 Series -- -- 0 1 740i 527 3751 347 -- 740iL 1048 8819 1154 -- 750iL 180 697 26 -- 7 Series 1755 13267 1527 11888 840CiA 35 379 23 -- 85OCiA 10 82 7 -- 850CSi 0 1 0 -- 8 Series 45 462 30 403 September -- 10187 9330 -- Year-to-Date -- 93702 80149 -- SOURCE BMW of North America, Inc.