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Ford Announces Retail Incentives

1 October 1997

Ford Announces Retail Incentives

    DETROIT, Oct. 1 -- Ford and Mercury dealers have
been informed of retail cash or financing incentives that will be available
nationally from Ford and Ford Credit on certain 1997- and 1998-model cars and
light trucks from October 2, 1997 through January 5, 1998.
    Customers can choose from attractive cash incentives or below-market
finance rates for retail purchases financed through Ford Credit.  Customer
cash also may be applied toward a 24-month Red Carpet Lease.  Details of the
available incentives by model are as follows.  Regional incentives also may be
available and may vary from national incentives.

                                  Customer
    1997-Model Cars                 Cash            APR ALTERNATIVE
     Ford Escort                    $500       2.9/36mos; 4.9/48mos;6.9/60mos
     Mercury Tracer                  500       Same
     Ford Contour                  1,000       Same
     Mercury Mystique              1,000       Same
     Ford Mustang (excl. SVT)        500       Same
     Ford Taurus                   1,000       Same
     Mercury Sable                 1,000       Same
     Ford Crown Victoria           1,750       1.9 up to 48mos; 5.9/60mos
     Mercury Grand Marquis         1,750       Same
     Ford Aspire                   1,000       2.9 up to 48mos; 5.9/60mos
     Ford Probe                    1,000       Same
     Ford Thunderbird              1,500       Same
     Mercury Cougar                1,500       Same

    1997-Model Trucks
     Econoline RV Conversion Van   2,000       2.9/36mos; 4.9/48mos; 6.9/60mos
     Econoline Club Wagon            750       Same
     Explorer                       None       Same
     Mountaineer                    None       Same
     Ford Ranger                     750       Same
     F-Series Over 8500# (Excludes
       Crew Cab)                     500       Same
     Ford Windstar                 1,500       Same
     Mercury Villager              1,500       1.0 up to 48mos; 3.9/60mos
     Ford Aerostar                 1,500       2.9 up to 48mos; 5.9/60mos


                                  Customer
    1998-Model Cars                 Cash                     APR
     Ford Escort                    $500       2.9/36mos; 4.9/48mos; 6.9/60mos
     Ford ZX2                        500       Same
     Mercury Tracer                  500       Same
     Ford Contour (excl. SVT)        750       Same
     Mercury Mystique                750       Same
     Ford Taurus                     750       Same
     Mercury Sable                   750       Same

    1998-Model Trucks
     Econoline RV Conversion Van
      and Club Wagon               1,000       3.9/36mos; 5.9/48mos; 7.9/60mos
     Explorer                       None       Same
     Mountaineer                    None       Same
     Ford Ranger                     500       Same
     Ford Windstar                 1,500       Same
     Mercury Villager              2,000       1.0 up to 48mos; 3.9/60mos

SOURCE  Ford Motor Company