Ford Announces Retail Incentives
1 October 1997
Ford Announces Retail IncentivesDETROIT, Oct. 1 -- Ford and Mercury dealers have been informed of retail cash or financing incentives that will be available nationally from Ford and Ford Credit on certain 1997- and 1998-model cars and light trucks from October 2, 1997 through January 5, 1998. Customers can choose from attractive cash incentives or below-market finance rates for retail purchases financed through Ford Credit. Customer cash also may be applied toward a 24-month Red Carpet Lease. Details of the available incentives by model are as follows. Regional incentives also may be available and may vary from national incentives. Customer 1997-Model Cars Cash APR ALTERNATIVE Ford Escort $500 2.9/36mos; 4.9/48mos;6.9/60mos Mercury Tracer 500 Same Ford Contour 1,000 Same Mercury Mystique 1,000 Same Ford Mustang (excl. SVT) 500 Same Ford Taurus 1,000 Same Mercury Sable 1,000 Same Ford Crown Victoria 1,750 1.9 up to 48mos; 5.9/60mos Mercury Grand Marquis 1,750 Same Ford Aspire 1,000 2.9 up to 48mos; 5.9/60mos Ford Probe 1,000 Same Ford Thunderbird 1,500 Same Mercury Cougar 1,500 Same 1997-Model Trucks Econoline RV Conversion Van 2,000 2.9/36mos; 4.9/48mos; 6.9/60mos Econoline Club Wagon 750 Same Explorer None Same Mountaineer None Same Ford Ranger 750 Same F-Series Over 8500# (Excludes Crew Cab) 500 Same Ford Windstar 1,500 Same Mercury Villager 1,500 1.0 up to 48mos; 3.9/60mos Ford Aerostar 1,500 2.9 up to 48mos; 5.9/60mos Customer 1998-Model Cars Cash APR Ford Escort $500 2.9/36mos; 4.9/48mos; 6.9/60mos Ford ZX2 500 Same Mercury Tracer 500 Same Ford Contour (excl. SVT) 750 Same Mercury Mystique 750 Same Ford Taurus 750 Same Mercury Sable 750 Same 1998-Model Trucks Econoline RV Conversion Van and Club Wagon 1,000 3.9/36mos; 5.9/48mos; 7.9/60mos Explorer None Same Mountaineer None Same Ford Ranger 500 Same Ford Windstar 1,500 Same Mercury Villager 2,000 1.0 up to 48mos; 3.9/60mos SOURCE Ford Motor Company