Thrifty Reduces Rental Time to 60 Seconds with New Express Rental Program
17 September 1997
Thrifty Reduces Rental Time to 60 Seconds with New Express Rental Program
TULSA, Okla., Sept. 17 -- In response to the overall car
rental customer's desire for "quick-as-lightening" service, Thrifty Car Rental
is launching an express rental program that will reduce the time it takes to
rent a Thrifty car to about 60 seconds.
Called the Blue Chip Express Rental Program, the new service is available
today in 40 of the company's highest volume North American locations. As of
November 1, another 25 high volume locations will be added, with all other
airport locations offering the Blue Chip program by January 31, 1998.
"Our own customer satisfaction research, as well as other industry
studies, clearly indicate that speed and ease of service is one of the most
important attributes customers want in a rental car company," said Bob
Thunell, Staff Vice President. "Through this new service, we've shaved the
time it takes for a typical car rental transaction to almost nothing -- you
show your driver's license and credit card, sign the pre-prepared rental
agreement, and you are gone."
The program is organized so that the rental customer supplies Thrifty with
his/her standard rental information and preferences. The customer then is
assigned a number to use each time a Thrifty reservation is made. When a
reservation is made via the Thrifty 1-800 service or through a travel agent,
the Blue Chip customer's data is transferred to the renting location so that
all rental documents are pre-prepared and waiting for the customer's arrival
and signature.
Additionally, there is a dedicated Blue Chip Express Line in each
participating rental center for program members to receive the keys to their
pre-assigned vehicle. Returning the car follows the same streamlined process.
Participation in the program is free and there is no minimum number of
rentals required to be a member. Persons interested in enrolling may call
toll free at 1-888-400-8877 to receive an application.
Thrifty Car Rental is an international network of nearly 1,200 locations
in more than 50 countries around the world.
SOURCE Thrifty Car Rental
