Chrysler Presents New Car to Surprised One-Millionth Guest At 'Great Cars. Great Trucks.' Center at Mall of America
22 August 1997
Chrysler Presents New Car to Surprised One-Millionth Guest At 'Great Cars. Great Trucks.' Center at Mall of America
AUBURN HILLS, Mich., Aug. 22 -- Today, just nine months after
Chrysler's "Great Cars. Great Trucks." interactive center opened at
the Mall of America in Minneapolis, Minn., the one-millionth guest will walk
through the doors and receive the keys to a 1998 Dodge or Plymouth Neon.
Jim Holden, Chrysler's Executive Vice President -- Sales and Marketing,
will greet the surprised winner, who will then be able to order the color
of his/her choice on an interactive kiosk that will also identify the Dodge or
Plymouth dealer nearest their home.
"This was our way to thank the many guests who have stopped by to visit
this unique center, learn about Chrysler's heritage, our innovative products
and see how we're doing things differently," said Holden.
The center is the first for the automotive industry.
On a daily average, 4,000 guests visit the 15,000 square-foot facility,
which officially opened in November 1996.
The "Great Cars. Great Trucks." center is the second largest attraction at
the Mall of America, attracting about 35,000 guests per week. (Camp Snoopy
amusement park is the number one attraction.)
To encourage frequent guests at "Great Cars. Great Trucks." center,
unique concept cars, prototypes and selected production vehicles representing
all lifestyles are showcased. Other key attractions include a Jeep(R) "off
road" driving simulator, a theater featuring more than 15 driving experience
videos, audio driving experiences with the Dodge Viper and the family of Dodge
Ram-tough engines.
Guests are also able to purchase toy models, accessories and clothing
representing Chrysler, it's brands and products.
FACT SHEET
"GREAT CARS. GREAT TRUCKS."
AT THE MALL OF AMERICA
* Chrysler corporate image store and interactive facility
* Key Features
- Display featuring unique Chrysler concept cars, prototypes and
selected production vehicles representing all lifestyles
- Touch screen video featuring the Heritage of Chrysler
- Multi-brand kiosk sites to allow for "price and equip" of Chrysler
vehicles to personal specification
- Jeep(R) off road driving simulator
- Theater featuring more than 15 "driving experience" videos
- Audio driving experiences with the Dodge Viper and the family of
Dodge Ram-tough engines
* Opened to the public November 25, 1996
* 15,000 square feet of space (13,000 square feet of display; 2,200
retail)
* Over one million guests as of August 22, 1997
- Average weekend attendance of 20,000 guests
(Friday, Saturday and Sunday)
- Average daily attendance of 4,000 guests
- Average weekly attendance of 35,000 guests
* The Mall of America is the number one tourist attraction in the United
States (Source: U.S. Parks and Recreation Department)
* Second largest attraction at the Mall of America
(Camp Snoopy Amusement Park is number one attraction)
* "Great Cars. Great Trucks." attendance is comparable to EPCOT Center at
Walt Disney World
* Quotes
- Rose Nelson of Menobi, Wisconsin, called to request exact printout
of our Grand Voyager with Rallye package to order from a local
dealership "exactly like our floor model."
- A salesperson from St. Louis Park dealership called for a customer
who wanted to order a Jeep Wrangler identical to the one on the
floor, including Mopar accessories.
- Northwest Airlines flight crew from San Diego, California, wanted to
visit our store after hearing about it from other crew members.
They thought they would spend ten minutes, but during an exit
interview they said they stayed 1-1/2 hours comparing the LHS to the
Cadillac STS.
- LeRoy Grant, Product Specialist, spoke with two couples from South
Africa, on their first visit to Mall of America who were told by
friends in South Africa that "Great Cars. Great Trucks." is a "must
see exhibit at the Mall of America."
SOURCE Chrysler Corporation
