Chrysler Debuts Year 2008 Designs Via Tripod, the Hottest Web Site For Twentysomethings, in Innovative Sponsorship Deal

19 August 1997

         News Conference, Online Design Gallery and Live Chat Session
                To Air on August 21, Starting at 3:00 p.m. EDT

    WILLIAMSTOWN, Mass., Aug. 19 -- Ever wonder what the cars of
tomorrow will look like?  What will make them go?  What they'll be made of?
Chrysler's 1997 Design and Engineering interns will show visitors to
Tripod.com, the hottest site on the Web for twentysomethings, what the future
might look like in car design and technology on Thursday, August 21.  They'll
introduce six concept cars for the year 2008 developed this summer as part of
the Chrysler internship program.
    This specially sponsored programming on Tripod.com is aimed at the site's
more than 415,000 members and is available to anyone with Web access.  The
excitement begins on Thursday, August 21, with a live chat session at
approximately 3:00 PM EDT.  Tripod members will be able to interact with
Chrysler's design interns and each other, and check out the Design Gallery
showcasing the futuristic models at
 http://www.tripod.com/living/wheels/chrysler/.
    This is a unique sponsorship package: Chrysler is targeting interesting,
useful content to a specific demographic -- 18 to 34 year-olds online.
Chrysler's embrace of the Internet as the place to go to entice the upcoming
car purchasers in this key buying group reinforces the Web's potential as a
premiere deliverer of targeted demographics.
    The Chrysler Design Conference sponsorship on Tripod represents a much
greater commitment to the Internet than the commonplace banner ad, showcasing
the type of unique advertising sponsorships that Tripod works with advertisers
to develop.
    Tripod, Inc., founded in 1992, is a leading interactive media source for
 young adults.  Tripod's Web site (http://www.tripod.com) provides practical,
streetsmart information and personal-publishing resources to 18-34 year-olds.
The Tripod Web site community has drawn more than 415,000 members to date and
is attracting new members at a rate of more than 40,000 a month.  The Web site
is updated daily and features content and interactive services on topics at
the fore of young adult life, including the free tripod Homepage Builder.
Tripod also publishes Tools for Life, a 1,000,000+ circulation magazine
distributed by Viacom Inc.
    If you would like to find out more about Tripod and this original
sponsorship forum, call Kathryn Wildeman at Neale-May & Partners, 212-317-
0900, ext. 20, to set up an interview with a Chrysler or Tripod spokesperson.

SOURCE  Tripod, Inc.