---

The Auto Channel Introduces Interactive New Car Interest Scoreboard

23 July 1997

The Auto Channel Introduces Interactive New Car Interest Scoreboard

    LOUISVILLE, Ky., July 23 -- The Auto Channel(TM) continues
its internet firsts with the introduction of The Consumer Query Scoreboard(TM)
(CQS), an exclusive interactive package that tracks consumer interest in new
vehicles.
     This ground breaking addition (http://www.theautochannel.com/newcar/)
reports consumer interest for every passenger car and light truck. Every day
CQS's(TM) proprietary software records data from thousands of queries to The
Auto Channel's(TM) New Car Database, then displays this data in an easy to use
and understandable configuration. This graphic scoreboard of the past weeks'
results reflects each make and body style as a percentage of total queries.
Industry management and press can visually track consumer interest with these
graphs.  Bob Gordon, President and Co-Founder of The Auto Channel said, "With
CQS(TM) The Auto Channel(TM) utilizes the native interactive capability of the
internet to deliver data impossible to offer in any other known way."  The
Auto Channel(TM) incorporates the latest web technology to deliver streamed
video, audio, graphic and text information.  Users around the world (from
approximately 100 countries when last calculated) visit this advertiser
supported interactive web site often to obtain a comprehensive in-depth view
of the automotive world.  Consumers who access the New Vehicle section on the
site have available impartial new car information as interactive text, video,
and virtual reality, which allow them to see, hear, and learn just about
everything there is to know about new vehicles before the actual purchase- all
on line - without leaving their home or office.  Site visitors can click into
a chat session to discuss first hand experiences with other car owners, or can
read, see or hear vehicle reviews from The Auto Channel's(TM) staff of
reporters.
    In addition to factory accurate specifications and options, MSRP and
factory to dealer pricing is available at no charge from The Auto
Channel's(TM) comprehensive, interactive new vehicle data base.  Gordon said,
"Our goal is to empower the consumer with the knowledge he or she needs in
order to purchase the right vehicle at the appropriate price and to give the
industry better, timely consumer information."
    In addition to the weekly information available, The Auto Channel(TM) will
soon introduce a customizable 20 week, multidimensional graphic representation
of results which will allow the user to manipulate the graph in any direction
to view the compiled trend information they need to help stay informed.The
Auto Channel(TM) is the largest automotive network on the world wide web and
is sponsored in part by Pennzoil Products, Allstate Insurance, the US Army,
and other leading automotive products manufacturers.

SOURCE Auto Channel