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L.L. Knickerbocker Petitions DOE to Register Alternative Fuel

7 July 1997

L.L. Knickerbocker Announces That Pure Energy Corporation Has Filed a Formal Petition with the Department of Energy Regarding Its Alternative Fuel

    RANCHO SANTA MARGARITA, Calif., July 7 -- The L.L.
Knickerbocker Co., Inc. announced today that Pure Energy
Corporation ("PEC"), in which LLK holds a 38.3% equity investment interest,
has filed a formal petition with the Department of Energy ("DOE") seeking a
rulemaking to designate its proprietary, non-petroleum motor fuel as an
"Alternative Fuel" under The Energy Policy Act of 1992 ("EPACT").  The DOE has
established three primary criteria for official certification of an
alternative motor fuel, (1) Substantially Not Petroleum, (2) Substantial
Energy Security, and (3) Substantial Environmental Benefit.  The Company
believes that PEC's fuel meets the criteria.
    Merrick G. (Rick) Andlinger, PEC's President & CEO, said, "We believe
prompt commercialization and development of our fuel is in the national
interest.  The transportation sector has enormous impact on our economy, our
nation's energy security and our environment.  PEC is developing and
implementing strategies that address both the domestic and global market for
supplying an environmentally friendly motor fuel that is competitively priced
and utilizes existing distribution infrastructure worldwide."
    PEC's fuel is designed to be used in so-called flexible fueled vehicles
("FFVs") which can use up to 85% ethanol.  Ford and Chrysler recently
announced plans to mass produce hundreds of thousands of FFVs for the
commercial market, with a particular eye on federal and state fleets which are
required to purchase certain minimum quantities of alternative fuel vehicles
under EPACT.  The fuel is a unique blend of ethanol, natural gas liquids and
co-solvents.  Both ethanol and the co-solvents will be derived from renewable
resources, i.e., cellulose biomass such as waste paper, agricultural waste and
wood waste.  The fuel will be non-petroleum and as much as seventy percent
renewable.  The fuel creates environmental benefits relative to gasoline, in
that it produces less emissions, including greenhouse gases which run in
automobiles.  Its renewable feedstock and less intensive production process
also are advantages.
    In a statement from Louis L. Knickerbocker, he said, "This is an exciting
and important moment for both PEC and The L.L. Knickerbocker Company.  The
realization of PEC's alternative fuel as a commercial product is becoming more
imminent each day.  Rick Andlinger has done a wonderful job getting PEC to
this important milestone and we will continue to support him and PEC every
step of the way."
    Pure Energy Corporation, based in New York City, has the exclusive
worldwide license from Princeton University to commercialize the cleaner
burning fuel developed at Princeton.  The company is involved in the
formulation and production of alternative and bio-based fuels.  For more
information on PEC, or the information contained in this release, contact
Merrick G. Andlinger at 212-938-6923.
    The L.L. Knickerbocker Co., Inc. markets a wide variety of branded
collectibles, jewelry and accessories and consumer products.  The Company's
primary focus is to create and build Brands which can be marketed through a
variety of channels, including national and international retail and direct
response mail.  The Company has a 38.3% equity investment interest in Pure
Energy Corporation, the exclusive worldwide licensee to an alternative fuel
with Patent Pending developed at Princeton University.  The Company also has a
25% equity investment interest in Ontro, Inc. (formerly Self-Heating Container
Corporation) and Insta-Heat, Inc., involved in the development of containers
which self-heat food and beverages.

SOURCE  The L.L. Knickerbocker Co., Inc.