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Oldsmobile Intrigue Partners with Sony Theatres for Summer Movie Promotion

30 June 1997

Oldsmobile Intrigue Partners with Sony Theatres for Summer Movie Promotion

    Three Lucky Movie Goers Who Match Intrigue with Oldsmobile Win the Car

    LANSING, Mich., June 30 -- As part of its "Intrigued?
Intrigue." marketing blitz, Oldsmobile today announced an exciting in-theater
promotion with partner Sony Theatres that will mean free 1998 Intrigue sedans
for three lucky winners.
    At approximately 158 Sony/Loews, Magic Johnson and Star Theatres in most
major markets, movie-goers will see a teaser version of the "Intrigued?
Intrigue." campaign "Embassy" vignette, set at an embassy on a rainy night.
The plot revolves around a suspicious, security guard, a mysterious woman and
a sleek, black Intrigue.  Attendees will be asked to choose the car company
that created the Intrigue from a list comprised mainly of imports.  Those
choosing Oldsmobile will be put into a pool for a random drawing on August 22.
Three winners will be drawn and notified by mail.
    "This summer of blockbuster films is expected to draw record-breaking
audiences, so we decided to connect with them via Sony Theatres on this
intriguing promotion," said Ken Stewart, brand manager for the Oldsmobile
Intrigue.  "These movies are attracting our target market -- younger, more
sophisticated, savvy, import-oriented -- so we're going to the movies right
along with them."
    This is one of several intriguing promotions being offered by Chicago-
based Frankel & Company, Oldsmobile's sales promotion agency of record.  Also,
"Intrigued? Intrigue." commercial vignettes from award-winning director
Tony Scott ("Top Gun," "Crimson Tide") and national ad agency Leo Burnett
Company will be appearing in other theaters starting July 4 and on network TV
starting
July 28.
    The sleekly styled Intrigue is a breakthrough midsize sedan starting at
$21,250.  It is powered by a 195 horsepower V-6 engine.  The Intrigue features
a four-speed electronic transmission and traction control, plus best-in-class
ride and handling characteristics.  The elegant and functional interior
completes the package with a high level of standard content, plus optional
leather seating, 12-disc CD changer, and a BOSE stereo system.

SOURCE  Oldsmobile