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Harley-Davidson, Inc. Appoints Chief Executive Officer

27 June 1997

Bleustein Appointed Chief Executive Officer of Harley-Davidson, Inc.

                          Teerlink Remains Chairman

    MILWAUKEE, June 27 -- Harley-Davidson, Inc.
announced today that Jeffrey L. Bleustein has been named president and chief
executive officer of Harley-Davidson, Inc.   He is currently president and
chief operating officer of Harley-Davidson Motor Company and executive vice
president of Harley-Davidson, Inc.  Bleustein will retain the responsibilities
of chief operating officer of Harley-Davidson Motor Company.  Richard F.
Teerlink, currently chairman, president and chief executive officer, will
continue to be an executive officer and full-time employee as chairman of
Harley-Davidson, Inc.
    "Harley-Davidson has never been stronger in terms of the value of our
brand, the quality of our products and our prospects for sustaining excellent
financial performance" said Teerlink.  "The company has taken concrete steps
toward increasing production and expanding into global markets.  Now is the
time to transition to the next stage of the company's succession plan, and I
have every confidence that Jeff and our management team will achieve the goals
we have set for the company."
    According to Bleustein, Harley-Davidson is in the midst of the most
extensive new product development program in the company's history.  Its
dealers and distributors throughout the world are investing in their
facilities and employees in order to provide the exceptional service that
customers expect and deserve.  "And, above all," Bleustein said, "we recognize
the importance of continuing to build strong  relationships with customers,
dealers, employees, suppliers and the communities in which we work, as well as
with our shareholders.  Both Rich and I are committed to nourishing those
relationships which have been so fundamental to Harley-Davidson's success."
    Bleustein, 57, joined Harley-Davidson in 1975 as Vice President -
Engineering and during the next nine years made significant contributions to
the revitalization and expansion of the company's product line.  Since 1984 he
has served in senior leadership positions in a variety of functions for the
company including manufacturing, marketing and international operations.
Bleustein was one of the thirteen managers who purchased Harley-Davidson from
AMF Incorporated in 1981.
    Bleustein holds a bachelor's degree in mechanical engineering from Cornell
University, as well as MS and PhD degrees in engineering mechanics from
Columbia University.
    Harley-Davidson, Inc. is comprised of two business segments:  Harley-
Davidson Motor Company and Eaglemark Financial Services.  Harley-Davidson
Motor Company, the only major U.S.-based motorcycle manufacturer, produces
heavyweight motorcycles and a complete line of motorcycle parts, accessories,
and general merchandise.  Eaglemark Financial Services provides wholesale and
retail financing, insurance and credit card programs to Harley-Davidson
dealers and customers and similar programs for other leisure products
manufacturers.  Harley-Davidson, Inc. net sales for the fiscal year ending
December 31, 1996 were $1.53 billion, up 13.4% over 1995.

SOURCE  Harley-Davidson, Inc.

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