Auto Trader Online and Warranty Gold Work Together for the Consumer

13 May 1997

    NORFOLK, Va., May 13 -- Auto Trader(R) Online
 (http://www.traderonline.com) and Warranty Gold developed an affiliation on the
Internet so that car buyers using Auto Trader Online will also be able to
obtain an automobile warranty from Warranty Gold.
    "There are hundreds of thousands of car buyers every month who come to
Auto Trader Online to shop for a vehicle.  We are excited to present Warranty
Gold on our web site because it is a bonus for our users," said Peter I11,
vice president and general manager of Electronic Media for Trader Publishing
Company.
    Auto Trader Online is popular with car buyers because it has the largest
selection of vehicles for sale on the Internet, more than 250,000, from
dealers and private parties.  There are 12,000 dealers participating.  The web
site has more than 2.5 million page views a month.
    Warranty Gold is the No. 1 vehicle service contract provider on the
Internet whose primary business is the design and administration of vehicle
service contracts.  An expansive consumer and dealership network is provided
on their web site.  Their warranties are provided to individuals with all
types of cars that have expired factory warranties.
    "Purchasing and maintaining a car should be as easy as possible.  By
presenting Warranty Gold on our web site, we offer a good car buying
experience," said Ill.
    President and CEO for Warranty Gold Don Cepheus said, "We are excited to
be with Auto Trader Online because, like us, they are consumer oriented.
Together, Auto Trader Online and Warranty Gold are able to effectively serve
the car buyer's needs."
    Auto Trader Online has received numerous awards since it went online in
February 1996.  Yahoo! Internet Life magazine called it "The Best" of the
Internet automotive classifieds.  The popular search engine and review service
Excite gave the web site the highest four star rating.  Kim Komando, a popular
syndicated computer columnist, also named the website a "Cool Site".
    The National Independent Automobile Dealers Association named Auto Trader
Online as the exclusive partner for web site services earlier this year.
Auto Trader Online is the Internet car search service of Trader Publishing
Company, a Norfolk, Va. based publisher of 320 localized magazines with a
weekly circulation of 3 million, including Auto Trader(R), Auto Mart(R), Boat
Trader(R) and Yacht Trader(R).
    Warranty Gold is based in Albuquerque, N.M.  The management has more than
60 years experience in providing quality products to auto dealers and retail
consumers, with uncompromising, fully insured coverage.  The reinsurer is
Reliance National Indemnity Company, a member of the New York-based Reliance
Insurance Group with an A.M. Best rating of "A" (Excellent); and a Standard
and Poor Claims pay rating of "A".

SOURCE  Auto Trader Online