PRESS RELEASE

Ford Motor Company Honors Dealers

15 April 1997

Ford Motor Company Honors Dealers for Excellence in Customer Satisfaction

    DETROIT, April 14 -- The highest honor for customer
satisfaction in sales and service at Ford Motor Company , the
Chairman's Award, has been awarded to 155 U.S. dealers.
    The awards were presented by Alex Trotman, chairman and chief executive
officer, during ceremonies April 11-13 in Palm Springs, CA.
    "When it comes to service, you're the best of the best," Trotman told the
winning Ford, Lincoln-Mercury and Ford Heavy Truck dealers.  "Every day, you
demonstrate the value of putting the customer first."
    The Chairman's Award honors dealers who achieve the highest Customer
Satisfaction Index (CSI) ratings.  CSI is based on a series of customer
surveys and management tools that evaluate customer feedback.  The index takes
into account each customer's opinions and experiences throughout the ownership
experience.
    Trotman discussed how the customer revolution is changing the face of
automobile retailing.  "Manufacturers and dealers will have to learn to be
flexible to constant change, and to intensify their focus on fulfilling and
exceeding customers' needs and expectations," he said.
    Ford established the Chairman's Award in 1985 to honor Ford, Lincoln and
Mercury dealers in the United States who have achieved significant levels of
excellence and continuous improvement in all aspects of customer satisfaction
as judged by their customers.
    This is the final year that dealers will be honored with the Chairman's
Award.
    Beginning in 1997, the Chairman's Award has been integrated into the North
American Customer Excellence (NACE) award program.  The NACE award recognizes
outstanding achievement in customer satisfaction, dealer to customer standards
and owner loyalty.
    Eighty-seven dealers earned the award when it was first presented in 1986,
Among the winners attending this year's ceremony were 104 Ford, 46
Lincoln-Mercury and 5 Heavy Truck dealers.  Four of this year's recipients are
11-time winners.

                     1996 Chairman's Award Dealer Winners


    Long Lewis Ford                              Bessemer        Alabama
    Champion Motors, Inc.                        Birmingham
    Floyd Shirley Ford-Mercury                   Brundidge

    Parker Motor Company                         Parker          Arizona
    Covey Lincoln-Mercury Sales, Inc.            Phoenix

    North Point Lincoln-Mercury                  N. Little Rock  Arkansas

    Ford West                                    Bellflower      California
    Hoblit Motors                                Colusa
    Costa Mesa Lincoln-Mercury                   Costa Mesa
    El Cajon Ford                                El Cajon
    Fresno Lincoln-Mercury                       Fresno
    McCoy Mills Ford                             Fullerton
    Valley Ford Lincoln-Mercury                  Hanford
    East Bay Ford Truck Sales, Inc.              Oakland
    Bronk Vreeland Ojai Ford                     Ojai
    Mel Clayton Ford                             Santa Barbara
    Big Valley Ford                              Stockton
    Peyton Cramer Ford                           Torrance
    Vista Ford                                   Woodland Hills
    Jim Wilson Ford                              Yreka

    Columbia Ford Lincoln-Mercury                Columbia        Connecticut
    Bowen's Garage                               Eastford
    Bridge-Haven Ford Truck                      Milford
    Lombard Ford                                 Winsted

    Carlisle Lincoln-Mercury                     Clearwater      Florida
    Bay Harbor Ford                              Englewood
    Atlantic Ford Truck Sales, Inc.              Fort Lauderdale
    Stedem Ford, Inc.                            Ft. Meade
    Fort Myers Lincoln-Mercury                   Fort Myers
    Mike Shad Ford                               Jacksonville
    Island Lincoln-Mercury                       Merritt Island
    Terry Ford Company                           Pompano Beach
    Ed Howard Lincoln-Mercury                    Sarasota
    Venice Lincoln-Mercury                       Venice

    Sawtooth Auto Sales                          Haley           Idaho
    Theisen Motors                               Twin Falls

    Al Piemonte's Arlington Hts. Ford            Arlington Hts.  Illinois
    Wickstrom Ford                               Barrington
    Gill Ford Truck Sales, Inc.                  Chillicothe
    Kretz Ford                                   Christopher
    John Bearce Ford                             East Peoria
    K & S Sales, Inc.                            Fairbury
    Bredemann Ford in Glenview                   Glenview
    Joe Hotze Ford Inc.                          Salem
    Ogden Avenue Motors, Inc.                    Westmont

    Bremen Ford-Mercury, Inc.                    Bremen          Indiana
    Eby Ford Lincoln-Mercury Sales Inc.          Goshen

    Strieter Motor Company                       Davenport       Iowa
    Koehn Motor Company                          Victor

    Crow-Moddie Ford                             Burlington      Kansas
    Noller Lincoln-Mercury                       Topeka

    Les Pinkham Lincoln-Mercury                  Elizabethtown   Kentucky
    B. F. Evans Ford, Inc.                       Livermore
    Parker Ford Lincoln-Mercury, Inc.            Murray
    Alton Blakley Ford                           Somerset
    Jack Kain Ford, Inc.                         Versailles

    Acadiana Ford, Inc.                          Kaplan          Louisiana
    Lamarque Ford, Inc.                          Kenner
    Sherwood on the Shore                        Berlin          Maryland

    Rodman Lincoln-Mercury                       Foxboro         Massachusetts
    Greater Springfield
        Lincoln-Mercury Co., Inc.                Springfield

    Village Ford, Inc.                           Dearborn        Michigan
    Hines Park Lincoln-Mercury, Inc.             Plymouth
    Crissman Lincoln-Mercury, Inc.               Rochester
    Crest Lincoln-Mercury                        Sterling Hts.
    Dean Arbour Ford-Mercury of Tawas, Inc.      Tawas City
    North Bros. Ford, Inc.                       Westland

    Apple Valley Ford                            Apple Valley    Minnesota
    Krejci Ford                                  Blooming Prairie
    Nelson Ford Lincoln-Mercury, Inc.            Fergus Falls

    Premier Ford-Lincoln-Mercury                 Columbus        Mississippi

    Matt Ford Sales, Inc.                        Buckner         Missouri
    Quality Ford, Inc.                           Lebanon

    De Pratu Ford Sales                          Whitefish       Montana

    Diers, Inc.                                  Fremont         Nebraska
    Atchley Ford, Inc.                           Omaha
    Quality Lincoln-Mercury                      Omaha

    Fuller Ford                                  Bristol         New Hampshire

    Carter Ford-Lincoln-Mercury                  Bridgeton       New Jersey
    Burlington Lincoln-Mercury                   Burlington
    Country Ford-Mercury                         Elmer
    Freehold Ford, Inc.                          Freehold
    Toms Ford, Inc.                              Keyport
    Rice & Holman Ford                           Mt. Laurel
    Maplecrest Lincoln-Mercury                   Union

    Monette Ford, Inc.                           Socorro         New Mexico

    Courtesy Lincoln-Mercury Inc.                Bronx           New York
    Dovi Motors Inc.                             Cortland
    West-Herr Ford, Inc.                         Hamburg
    Schultz Ford, Inc.                           Nanuet
    Otis Ford, Inc.                              Quogue
    Robert C. Failing,  Inc.                     St. Johnsville
    White Plains Lincoln-Mercury                 White Plains

    Burlington Motors, Inc.                      Burlington    North Carolina
    Ken  Wilson  Ford,  Inc.                     Canton
    Earl Tindol Ford                             Gastonia
    Evans Ford, Inc.                             Kinston
    Bill Smith Ford Lincoln-Mercury              Southern Pines
    Parkway Ford, Inc.                           Winston Salem

    Lunde Lincoln-Mercury, Inc.                  Fargo         North Dakota

    Krieger Sawmill Lincoln Mercury              Columbus      Ohio
    Eastgate Ford, Inc.                          Dayton
    Kent Lincoln-Mercury                         Kent
    Lima Lincoln-Mercury Inc.                    Lima
    Village Ford Lincoln-Mercury Inc.            Millersburg
    Mt. Orab Ford-Mercury                        Mt. Orab
    Welsh Motors, Inc.                           New Springfield
    Mathews Ford Lincoln-Mercury Inc.            Sandusky
    Beau Townsend                                Vandalia

    Billingsley Ford, Inc.                       Ardmore       Oklahoma
    Fred Jones Lincoln-Mercury of Oklahoma City  Oklahoma City
    Jim Crossland Lincoln-Mercury, Inc.          Ponca City
    Fred Jones Ford of Tulsa                     Tulsa

    Gary-Worth Lincoln-Mercury                   Gladstone     Oregon
    Courtesy Ford                                Portland

    Haldeman Lincoln-Mercury, Inc.               Allentown     Pennsylvania
    Forresters                                   Chambersburg
    Davies Ford                                  Connellsville
    Barber Ford, Inc.                            Exeter-Pittston
    Luther Ford Sales                            Homer City
    Don Breon Ford                               Jersey Shore
    Chapman Fold Lincoln-Mercury, Inc.           Lebanon
    New Holland Ford                             New Holland
    Benson Lincoln-Mercury                       Pittsburgh
    Tom Masano, Inc.                             Reading

    Rizzo Ford, Inc.                             N. Providence Rhode Island
    Paul Bailey's Ford, Inc.                     Warwick

    D&D Motors, Inc.                             Greer         South Carolina
    Walterboro Motor Sales                       Walterboro

    Mullinax Lincoln-Mercury                     Cleveland     Tennessee
    Dobbs Ford, Inc.                             Memphis
    Beaman Lincoln-Mercury                       Nashville

    Wright Lincoln-Mercury Inc.                  Cleburne      Texas
    Landrum Ford Sales                           Goldthwaite
    Bluebonnet Motors, Inc.                      New Braunfels
    North Central Ford                           Richardson
    North Park Lincoln-Mercury                   San Antonio
    Johnson Brothers Ford                        Temple
    Sykora Family Ford                           West

    St. George Ford Lincoln-Mercury, Inc.        St. George    Utah

    G Stone Motors, Inc.                         Middlebury    Vermont

    Purvis Ford, Inc.                            Fredericksburg Virginia
    Coliseum Lincoln-Mercury, Inc.               Hampton
    Battlefield Ford                             Manassas
    Bowditch Ford, Inc.                          Newport News
    Freedom Ford, Inc.                           Norfolk
    Riggins Motor Co., Inc.                      Poquoson
    Medlin Motor Co., Inc.                       West Point

    Van Cleve Ford, Inc.                         Morton         Washington
    Carey Lincoln-Mercury                        Yakima

    Stephens Auto Center                         Danville       West Virginia

    LaCrosse River States Ford                   LaCrosse       Wisconsin
    Peterson Ford-Mercury                        Oconto Falls
    Karcz Ford-Mercury                           Pulaski
    Gordie Boucher Lincoln-Mercury, Inc.         West Allis

SOURCE  Ford Motor Company




CONTACT: Karen Shaughnessy of Ford, 313-446-8323

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