The Auto Channel
The Largest Independent Automotive Information Resource
Official Website of the New Car Buyer

The Auto Channel hits #4 in overall popularity; Captures #1 Auto News Website position...again

24 July 2000

Results Continue to Confirm TACH's Vision and Format

Auto Central - THE AUTO CHANNEL is pleased to announce that it has achieved its highest ranking ever in the 100 HOT Popularity Guide for the Top Automotive Websites in the world. For the week of July 21, 2000, TACH was named the fourth most popular auto related website, falling just behind Carpoint.com, Cars.com, and an aggregation of all Toyota Internet entities. TACH had previously reached as high as #5 in the 100 Hot weekly guide. The #4 position places THE AUTO CHANNEL ahead of such well- known automotive names as Edmund's, Car & Driver, AutoWeb, Auto-By-Tel, Motor Trend, IntelliChoice, and virtually every other auto manufacturer website.

The complete list, with research and methodology information, can be found at http://www.100hot.com/directory/lifestyles/auto.html.

Additionally, THE AUTO CHANNEL was again ranked as the Internet's most popular and heavily visited automotive news website for the month of June, 2000, by Top9.com. This is the third time since December that TACH has attained the number one position on the Top9 list. When not at the top of the list, THE AUTO CHANNEL has typically finished in second place. As #1, TACH out performed CarandDriver.com, Auto.com, MotorTrend.com, Popular Mechanics.com, RoadandTrack.com, AutoWeek.com, and AutomobileMag.com.

Top9.com's current and archived lists can be found athttp://www.top9.com/automotive/auto_news.html. Top 9's popularity directories are compiled and based upon information received by PC Data Online, one of the leading statistical and research firms. For additional details, visit PC Data Online at http://www.pcdataonline.com.

According to Bob Gordon, THE AUTO CHANNEL's president and CEO, "These rankings and accolades continue to confirm the audience's overwhelming acceptance of our integrated content philosophy, presentation format, and Internet vision. Without losing millions of dollars per year, we've been able to attain and maintain our position as the Internet's best automotive information and entertainment resource. To be rated along with, or higher than the great brand names in the auto industry is not only incredibly exciting, but it is a testament to the terrific work done by all the members of our organization."

The entire TACH Internetwork can be accessed at http://www.theautochannel.com. Other more direct points of entry to some of THE AUTO CHANNEL's specific sections are:

In total, THE AUTO CHANNEL offers:

  • Over 300,000 pages of Information
  • 16 Searchable Databases & Price Guides
  • 2,500 New Vehicle Reviews - text, video & audio
  • 4,000 Streaming Video Programs
  • 6,000 Streaming Audio Programs
  • Nearly 50,000 Archived News Stories
  • Live Internet TV & Radio Broadcasts
  • THE AUTO CHANNEL and TACH are trademarks of The Auto Channel, Inc., all rights reserved.

Company Contact:
Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com

Text provided by Dick Jordan

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