CORR: Racing Diva: Molly Morter continues to advance in Off-Road Racing
21 May 2000Finding one's place in the world of motorsports has both its challenges and its rewards- especially if you're a 24-year-old, blue eyed, 5'4", 100-pound identity of the female gender. I am the first to admit I enjoy the obstacles that come with being a woman in racing, but I will be the last to say, they have stopped me from making my dreams and goals a reality.
I began my professional racing career almost simultaneously to my becoming a corporate professional; never did I think they would be come so intertwined. At the age of eighteen I started playing with the idea that I too might have the gift of off-road racing in my genes, lets just say that my notion was well deserved. Encouraged by little brother and father, who also race, I put my foot into the pedal on the right and haven't looked back since.
Winning six races, the Women's Light Buggy CIORA World Championship and Sportsman Class Championship in 1998 opened many doors for me-both on the dirt and off. Racing exclusively for the Championship Off-Road Racing (CORR) Series, featured on ESPN2 and Speedvision, the opportunities have been endless and my racing career has intensified over the years. Racing has taught me to embrace competition and to challenge myself in every aspect of life.
Career wise, my start as a professional in the racing world had just begun in 1998. After graduating from Marquette University with an advertising/marketing major and a Spanish minor, I took my first job with PACE Motorsports. Working as the Public Relations Manager for their high-energy indoor off-road racing series gave me the opportunity to cultivate my media and public relations skills on a local and national level. To work in a field that you have passion for is truly a blessing, little did I know that was just the tip of the iceberg.
Continuing my racing career in 1999, I decided to see where I stood amongst the men. Taking a top five finish in all of my events proved certain that I have what it takes to be a front-runner. Not only was my racing career on the up, but my professional career had just sky rocketed to a level only motorsports fans dream of. Taking a job with Golin/Harris Communications in November of 1999 as an Account Executive has proven to be the right step for my professional career and off-road racing campaign.
Developing their new motorsports effort, Golin/Harris has a growing portfolio of affluent motorsports identities including the Indy Racing League, Dodge Motorsport's Winston Cup program led by Ray Evernham, ISC, IMS, and Motorsports Alliance. My job duties include creating national exposure for the Indy Racing League through promoting their drivers, working with Ray Evernham and Dodge Motorsports to roll out their 2001 NASCAR Winston Cup debut, and creating awareness in the media about the new ISC track being built in Joliet, IL.
Not only has my job enhanced my love for racing and my public relations skills, it has enabled me to find a new primary sponsor for my race team for the 2000 CORR season. Golin/Harris Communications, my employer, has committed to being my primary sponsor through the year 2001 as I move up to a more competitive modified buggy class. Their plan is to position this sponsorship as a cutting edge step in the Public Relations Industry by promoting an employee, which ultimately will strengthen our current motorsports program.
My associate sponsors throughout the 2000 season will be BFGoodrich Tires and Team Nasty Racing (www.teamnastyracing.com), a full line of cutting-edge clothing started by Steve Harwell, lead singer of the band Smash Mouth.
Let's just say ladies, that I have put myself into a very interesting position. Not only am I able to work with some of the most famous names in racing on a daily basis, I am able to continue my own racing career and have the full support and financing from my employer. Being a woman, a driver and a professional in the wide world of motorsports does have its advantages; I am proof that if you work hard enough and believe in your strengths-the road is endless.
Look for the Golin/Harris/BFGoodrich/Team Nasty Racing Championship Off-Road Racing (CORR) buggy on ESPN2 and Speedvision starting in June. I will be the one out front!
If you have any questions or would like to reach me personally, you can email me at email@example.com.
Text provided by Molly Morter