AMA: Motorcycle Hall of Fame Museum marks 10th anniversary
15 April 2000
Posted By Terry
PICKERINGTON, Ohio -- If your summer travel plans don't
Motorcycle Hall of Fame Museum in Pickerington, Ohio, pencil it in now.
Motorsports Editor, The Auto Channel
The museum, on the grounds of the AMA's headquarters, is celebrating its 10th anniversary this summer and promises new exhibits that will entertain motorheads and non-motorheads alike.
The popular "75 Years of Excitement" exhibit -- featuring racing motorcycles from early board-track machines to more recent motocrossers and road racers -- is still on display. But Executive Director Mark Mederski says the exhibit will be improved with explanations about how racing has evolved, providing new insight for hard-core enthusiasts. The exhibit also will explain the finer points of different racing types for visitors who want to learn more about motorcycle competition.
A new exhibit will tell the story of selling motorcycles in America, explaining sales approaches and, for example, how racing on Sunday increases motorcycle sales on Monday. Building brand identification and loyalty has always been an important part of the sales strategy, and different techniques for accomplishing that will be explained.
Sponsored by the Antique Motorcycle Club of America, the exhibit will feature showcase products dealers used to boost sales, ranging from Indian key fobs and cigar cutters, to racing posters and a replica store front.
This summer also will see the opening of an exhibit and a timeline relating to women and motorcycling featuring memorabilia, photos and information about women who have made their mark in the motorcycle world. For more information, contact the Motorcycle Hall of Fame Museum at (614) 856-1920, or check out the museum online at www.motorcyclemuseum.org.
Text provided by John Eikenberry