ASA: Pace American Trailers renews with AMA Pro Racing

22 February 2000

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

ANNOUNCES NEW AMA U.S. HILLCLIMB SPONSORSHIP

PICKERINGTON, Ohio -- When AMA Pro Racing takes its show on the road, it must have dependable transportation to get its equipment to each race - on time and ready to go. For AMA Pro Racing, a big part of getting down the road depends on Pace American, the Official Trailer of AMA Pro Racing.

Pace American, Inc., a longtime partner and sponsor of America's top motorcycle sanctioning body, has renewed its commitment in a big way for 2000, through a new multi-year agreement. Shiny new Bigfoot Pace American rigs will make their way to AMA Superbike, Motocross, Flat Track and Supercross events. In addition, Pace American has stepped up as presenting sponsor for the 2000 AMA U.S. Hillclimb Championships, and will present the 540cc division champ with a 16 ft. CargoSport trailer, complete with custom AMA U.S. Hillclimb Championships graphics.

"Pace American is proud to renew its sponsorship with AMA Pro Racing. Our partnership with AMA Pro Racing in the fast-growing market segment of motorcycle racing is a critical link in establishing Pace American as the market leader in quality enclosed motorcycle trailers," said Mitch Bender, CEO of Pace American.

As part of its Official Product status with AMA Pro Racing, Pace American will be integrated into AMA promotions, which will include advertising in American Motorcyclist magazine, direct mail to the AMA's 240,000 members, and exposure in media through outside-industry publications - which promotes AMA racing to the general public. Pace American will also have a presence on site at AMA U.S. Hillclimb Championship races.

Pace American is the premier manufacturer and marketer of enclosed cargo trailers including CargoSport, Conquest, Shadow, Bigfoot, Rallye, AeroSport and WorkSport and is supported through manufacturing facilities in Indiana, Georgia, Texas and Utah and over 400 authorized dealers nation wide.

The marketing partnership built for Pace American was developed with assistance from Sport Management, Inc. Corporations interested in marketing products and services through AMA Pro Racing can contact SMI at (614) 899-9476, or e-mail: sportmanager@msn.com.

Text provided by ASA

Editors Note: To view hundreds of hot racing photos and art, visit The Racing Photo Museum and the Visions of Speed Art Gallery.