NASCAR WCUP: DANA Kicks off '99 Sponsorship Program with Hamilton in the Bud Shootout
8 February 1999Daytona Beach, FL. --Bobby Hamilton and the #4 Morgan- McClure Motorsports Chevrolet Monte Carlo is looking for good luck with the DANA diamond aboard for his first Bud Shootout, and throughout the 1999 NASCAR Winston Cup Season.
DANA Corporation will kick off its involvement with Bobby Hamilton as an associate sponsor on the Kodak Chevrolets he will drive in 1999. DANA will also be the primary supporter of Bobby Hamilton Racing based in Lebanon, Tennessee.
"It starts with the truck team", said Hamilton. "We're pretty fortunate to have a sponsor like DANA that would come on board with a person that had never owned a full-time race team. It shows a lot of confidence in Bobby Hamilton Racing, and to step up to the Winston Cup car basically because I'm involved, just shows how serious DANA is about their racing program."
DANA Corporation's 1999-sponsorship program is multi facited in nature. It includes the support of one full-time NASCAR Craftsman Truck team, a part- time NASCAR Craftsman Truck series team, an associate sponsorship in the NASCAR Winston Cup Series, and a fully integrated show truck/hospitality program.
The first segment of the program is the primary sponsorship of Butch Miller in the #18 Bobby Hamilton Racing DANA/Dodge Truck. This team will compete full-time in the Craftsman Truck Series.
The second phase of DANA's plan is a five-race stint for Bobby Hamilton in a second DANA/Dodge Truck. The tentative schedule for Hamilton's #4 truck is the event at Martinsville Speedway, Memphis Motorsports Park, New Hampshire International Speedway, Richmond International Speedway, and California Speedway.
The third segment of the plan is the associate sponsorship on the Morgan-McClure Motorsports Kodak/Dana #4 Chevrolet Monte Carlo driven by Hamilton in the NASCAR Winston Cup Series.
The final stage of the program is the DANA Racing show trucks and hospitality events, which have are scatter throughout the season and the United States.
"We can't wait to get this year started," said Armedee Nadeau, Manager of Motorsports for DANA. "We think that this year could be a banner year for us both in the truck program and the cup program."