NASCAR BGN: First Sierra Financial Expands Sponsorship with Brewco Motorsports
8 February 1999Houston, TX -- First Sierra Financial, Inc., a publicly traded, , full service national equipment leasing company announced today it has increased its involvement in NASCAR racing and will be an associate sponsor with all three Brewco Motorsports Inc. NASCAR Busch Series teams in 1999.
Brewco Motorsports, based in Central City, Kentucky, transformed from an organization which fielded one NASCAR Busch Series and one NASCAR Craftsman Truck Series team in 1998 to one with three NASCAR Busch Series teams in 1999.
"First Sierra Financial is proud to increase its presence in NASCAR racing in 1999," said Fred Van Etten, Executive Vice President of Marketing, First Sierra Financial. "We have been associated with Brewco Motorsports since 1995 and look forward to our expanded involvement."
The Brewco Motorsports racing stable consists of the No. 27 Castrol GTX Chevrolet Monte Carlo with driver Casey Atwood, the No. 37 Timber Wolf Chevrolet Monte Carlo with driver Kevin Grubb and the No. 99 Red Man Chevrolet Monte Carlo with driver Kevin Lepage.
"In 1995, First Sierra Financial signed on as Brewco Motorsports' first corporate sponsor," said Clarence Brewer, Jr., President, Brewco Motorsports. "Their continued support is a major factor in our growth both on and off the track. We look forward to continuing our association for many years."
First Sierra was formed in 1994, and since that time, the company has grown into a major equipment lessor with operations and customers throughout the United States and the Untied Kingdom.
In addition to its Houston headquarters, the operations of First Sierra include marketing and processing offices in locations across the country, such as Los Angeles, Sacramento, Seattle, Cleveland, Dallas, Philadelphia, Atlanta, Chicago, Miami and Fort Lauderdale. Other offices specialize in core markets, such as: municipal leasing and project finance; hospitality and assisted living, convenience stores; hi-tech; arbor; rental equipment; automotive and the petroleum industry.
With a widespread customer base and extensive portfolio, First Sierra is well positioned to do over $1 billion in equipment funding this year and continue its growth well into the future.