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Chrysler and Mercedes-Benz Merger


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May 7, 1998; Chrysler Corporation and Daimler-Benz have merged to form DaimlerChrysler, the fifth largest automobile maker in the world. The consolidation of these two major automakers is being called the deal of the century and has become emblematic of the growing trend toward globalization in the automotive industry.

This page pulls together a number of stories about the merger from a variety of sources and perspectives, and also features full video coverage of the historic press conference that Daimler-Benz and Chrysler held in London to announce the merger.

The CEOs of the Hour


Juergen Schrempp
CEO Daimler-Benz

Robert Eaton
CEO Chrysler

The Auto Channel Internet Television Exclusive:
Chrysler - Mercedes-Benz Historic First Press Conference Streamed LIVE from Stuttgart on May 7, 1998

(Uploaded to You Tube May 2007)




Below Is coverage streamed in our original streaming video format (now obsolete)

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PLAY THE VIDEO Autoline Detroit Special on DaimlerChrysler Merger
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Chrysler Mercedes Merger News