Dynamic Daytona Coverage Kicks Off January 31

30 January 1998



The Auto Channel to present Live On-Location Internet Coverage of Daytona
Speedweeks Events.  Featuring Live TV ON THE NET Reports.

For Immediate Release

        LOUISVILLE, KY & SACRAMENTO, CA, January 28, 1998 -Motor sports'
busiest two weeks, commonly known as Daytona Speedweeks, will receive the
internet's most comprehensive coverage ever when THE AUTO CHANNEL begins
presenting live hourly trackside reports this Saturday of the Rolex 24 Hours
at Daytona road race.  The live audio updates, along with photos and text
reports, will provide racing fans around the world with the most in-depth
continuous information about this famous endurance event.

        Daytona Speedweeks consists of several races sanctioned by a variety
of associations: NASCAR, ARCA, IROC, and the newly formed USRRC (United
States Road Racing Championship).  Speedweeks concludes with the annual
running of NASCAR's Daytona 500 on February 15th.

        In all, THE AUTO CHANNEL will cover seven different races; plus the
various qualifying, pole position, and practice session events associated
with those races.  The seven main event races and their scheduled dates are:

1/31-2/1	Rolex 24 Hours at Daytona
2/8		Bud Shootout
2/8		ARCA 200
2/13		Goody's Dash/Discount Auto Parts 200
2/13		IROC Series Round 1
2/14		Napa Auto Parts 200/Busch Grand National
2/15		Daytona 500/Winston Cup

        THE AUTO CHANNEL's comprehensive coverage will include live and
taped TV and radio reports, live video and audio interviews, text stories,
lap-by-lap text summaries, live simulcasts of radio coverage provided by
local radio stations, and extensive photographs.

        From February 5th to 15th, THE AUTO CHANNEL will present daily live
30 minute "TV on the NET" shows recapping the days' activities.  The shows
run nightly at 8pm ET, and are hosted by veteran motor sports broadcaster
Walt Glatthaar.

        In addition, THE AUTO CHANNEL will also present a live "TV on the
Net" simulcast of Glatthaar's KMOX open line call-in radio show on February
9th at 9pm ET.  Glatthaar's co-host for the show will be AP's motor sports
guru Mike Harris.

        On hand to cover Daytona Speedweeks for THE AUTO CHANNEL will be
Terry Callahan, TACH's Motor Sports Managing Editor; David Treffer, TACH's
Endurance and World Sports Car Racing Contributing Editor; Mike Snow and
Lori Vizza, TACH's Stock Car Racing Contributing Editors; Randy Stevens,
Contributing Writer and Production Specialist; Paul Dever, TACH's News
Director; and the above mentioned Walt Glatthaar, who also hosts THE AUTO
CHANNEL's live weekly motor sports report radio show. 

        A full schedule of THE AUTO CHANNEL's Dynamic Daytona Coverage can
be found on the TACH website at "http://www.theautochannel.com".

        All coverage is available free of charge to internet users around
the world.  To watch and listen to the video and audio elements of THE AUTO
CHANNEL's coverage, users will need the VXtreme and RealAudio plug-ins.
Both plug-ins are available without cost, and can be downloaded and
installed quickly and easily by following the instructions posted on THE
AUTO CHANNEL.  For best results, a 28.8 kbs or faster modem should be used.
Netscape 3.0 or higher browsers are recommended, although Internet Explorer
3.0 browsers will also work well. 

-30-

Company Contact:

Marc J. Rauch
mjrauch@theautochannel.com
916-852-1956 

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