Cycle World International Motorcycle Show to be Televised Live on the Internet

25 November 1997


The Auto Channel Presents the World's First Complete Look at 1998 Bikes


For Immediate Release

LOUISVILLE, KY., & SACRAMENTO, CA., November 24, 1997 -  The Auto
Channel and Advanstar Communications will join forces to present live
internet televison coverage of the Cycle World International Motorcycle
Show in Long Beach, California.

Coverage begins Friday, December 5th, and concludes Sunday,
December 7th.  This marks the first time any motorcycle show will be
available via live video on the world wide web.  Internet users around the
globe will be able to see and hear new model introductions, news reports,
interviews, and product demonstrations direct from the exhibition floor at
the Long Beach Convention Center.

Advanstar Communications is the producer of the Cycle World
International Motorcycle Shows, the premier consumer shows for the
powersports industry.  The Long Beach exposition is the first in a series
of nine, which includes expositions in San Francisco, New York, Chicago and
Daytona.  Advanstar Communications' AFTERMARKET BUSINESS MAGAZINE recently
teamed with The Auto Channel to present live week-long internet television
coverage of the Automotive Aftermarket Industry Week trade show in Las
Vegas.

The Auto Channel will present three live 30 minute shows on Friday
evening (6, 7:30, 9pm); six  30 minute shows on Saturday (11:30am, 1, 2:30,
4, 7, 8:30pm); and four 30 minute shows on Sunday (11:30am, 1, 2:30, 4pm).
All times are PST.  The shows will be hosted by Craig Erion, of Two
Brothers Racing, and Tom Monroe, of Highway Classics.  Erion and Monroe are
both well known personalities and familar faces in the motorcyle community.

Each show will feature a different manufacturer's new models.  Show
exhibitors and participants include Harley-Davidson, Yamaha, Honda,
Kawasaki, BMW, Suzuki, and Buell.  Each show will also spotlight accessory
and aftermarket product manufacturers.  All shows will be immediately
archived and available for continuous on-demand playback.

The Auto Channel is the internet's most complete and comprehensive
automotive information resource.  TACH comprises 18 automotive
subjectcategories; contains over 100,000 pages of information; 14
searchable databases; thousands of photographs; nearly 400 streaming video
programs; hundreds of new vehicle reviews for each of the last 4 model
years; and original content created by more than 30 writers and producers.
Additionally, The Auto Channel is the internet's leading broadcaster of
live video and audio events.

The Auto Channel's internet network can be accessed at
"http://www.theautochannel.com".  Specific navigation to the International
Motorcycle Show broadcasts can be found on The Auto Channel's Main Studio
page.

The technology used by The Auto Channel to broadcast the video
coverage is VXtreme, which allows internet users to watch live and
prerecorded video in real-time, without the frustrating wait of excessive
download times.  Internet users who wish to watch this history making
coverage will have to download the VXtreme player software from The Auto
Channel or the VXtreme website at:
	"http:// www.microsoft.com/netshow/vxtreme/software.htm".  
There is no charge for this software. Installation is completed
quickly and easily into both Netscape and Explorer browsers.

-30-


Company Contact:
Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com

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