Live on the Net from Las Vegas, It's SEMA/APAA
17 September 1997
Week Long Live Video Webcast from the World's Largest Automotive Trade Show For Immediate Release LOUISVILLE, KY., & SACRAMENTO, CA., SEPTEMBER 16, 1997 - For the second year in a row, The Auto Channel and Aftermarket Business Magazine will join forces to present complete live coverage of the Automotive Aftermarket Industry Week tradeshow in Las Vegas, Nevada. Internet users around the world will be able to watch and listen to hourly news reports, interviews and new product demonstrations direct from the exhibition floor at the Sands Convention Center. AAIW combines the Specialty Equipment Manufacturers Association tradeshow and the Automotive Parts and Accessories Association tradeshow into one giant exposition. Thousands of exhibitors and upwards of 100,000 buyers from around the world will literally pack every nook and cranny of available display space throughout the city. Adding to the frenzy this year will be the inclusion of the National Tire Dealers & Retreaders Association, who has agreed to hold their annual tradeshow in conjunction with the SEMA and APAA event. The four day exposition begins Tuesday, November 4th, and ends Friday, November 7th. The Auto Channel's live video coverage will emanate from Aftermarket Business Magazine's exhibit area, located at the Sands Convention Center. The cybercast presentations will be staged on the hour starting at 10 am PT. The daily schedule includes six additional live reports at 11 am, 12 noon, 1pm, 2 pm, 3 pm, and 4 pm. Based upon the success of last year's AAIW coverage, Aftermarket Business Magazine has agreed to increase the size of their display space to accommodate more interview guests and a larger on-location audience. Interviews and product demonstrations are currently being scheduled. Individuals or companies interested in appearing on one of the webcasts should contact Bill Maloney, Executive Producer of The Auto Channel's Los Angeles Bureau, at 714-756-8505 or via email at "bmaloney@theautochannel.com". Aftermarket Business Magazine is the automotive aftermarket's leading publication and industry resource. Aftermarket Business, which just celebrated its 60th anniversary, is published monthly by Advanstar Communications Inc. Subscriptions can be ordered by calling 1-218-723-9477. An on-line version of the monthly editions are also available through The Auto Channel internet network. The Auto Channel is the internet's most complete and comprehensive automotive information resource. TACH comprises 18 automotive subject categories; contains over 100,000 pages of information; 14 searchable databases; thousands of photographs; nearly 400 streaming video programs; hundreds of new vehicle reviews for each of the last 4 model years; and original content created by more than 30 different writers. Additionally, The Auto Channel is one of the internet's leading webcasters of live video and audio events. The Auto Channel's internet network can be accessed at "http://www.theautochannel.com". Specific navigation to the AAIW cybercast will be found on the Main Studio page. The technology used by The Auto Channel to cybercast the video coverage is VXtreme, which allows internet users to watch live and prerecorded video in real-time, without the frustrating wait of excessive download times. Internet users who wish to watch this history making coverage will have to download the VXtreme player software from The Auto Channel or the VXtreme website at "http:// www.microsoft.com/netshow/vxtreme/software.htm". There is no charge for this software. Installation is completed quickly and easily into both Netscape and Explorer browsers. Company Contact: Marc Rauch (502) 584-4100 (916) 852-1956 email: mjrauch@theautochannel.com
