1998 New Car Prices Now On-Line
8 September 1997
The Auto Channel's Complete New Car Buyers Guide gives Wholesale & Retail
Prices, Hundreds of Specification Comparisons, and SPEC-IT BID-IT BUY-IT
Capabilities
For Immediate Release
LOUISVILLE, KY., & SACRAMENTO, CA., SEPTEMBER 5, 1997 - The Auto
Channel announces the on-line publication of its 1998 New Car Buyers Guide.
It is the internet's first comprehensive listing of 1998 prices, and it will
be the most complete and accurate resource of its kind.
At the heart of TACH's Buyers Guide is a dynamic relational
database, which includes retail prices, wholesale dealer prices, option
packages, and shipping charges. Attached directly to the database are
categories containing Recall Information, NHTSA Crash Test Results, and a
Clic-2 comparison feature that compares over 150 different dimension and
performance data categories.
The interactive interface on the New Car Buyers Guide is the easiest
to use of any automotive price guide on the web. In one fell-swoop, users
can select the make and body style for any vehicle they're looking for. Or,
they can retrieve wholesale and retail pricing information on a
manufacturer's entire line.
However, the biggest innovation regarding TACH's New Car Buyers
Guide is SPEC-IT BID-IT BUY-IT, which allows car shoppers to quickly fill
out a TACH New Car Purchase Request form. This form lists the make, model,
and options chosen; along with actual factory codes, total MSRP, and dealer
invoice cost. It can then be immediately printed out, to be taken or faxed
to the dealer(s) of their choice. A separate database on The Auto Channel
contains every new car dealer in the United States.
According to Bob Gordon, President of The Auto Channel, "TACH is
designed to empower consumers with the knowledge and tools they need to
fight and win the car buying war. Before they buy, a smart shopper can come
to The Auto Channel to find out what the exact standard and option features
are, what they cost, how much the dealer is making, how the vehicle they're
interested in compares to other vehicles, and if the vehicle has a good or
bad safety and recall track record." "Now this is what using the internet
is all about", Gordon added. "Since going on-line in January 1996, we've
had the best new and used car pricing information on the internet. However,
we were not as well known as Kelley or Edmunds or Carpoint, so we didn't get
as much attention. But our new Buyers Guide will absolutely blow everyone
away."
The Auto Channel comprises 18 subject sections, including New
Vehicles, Motor Sports, Parts & Accessories, Repair & Maintenance, Motor
Homes, Consumer Affairs, and Industry. It has over 100,000 pages of
information, thousands of photos, hundreds of new vehicle reviews for each
of the last 4 model years, more than 300 'streaming' video programs, and
live video and audio coverage of major automotive events.
The New Car Price Guide and Car Dealer databases are just two of 14
searchable databases available on The Auto Channel. Visitors to the TACH
internet network will also find a complete Used Car Price Guide, a
Motorcycle Price Guide, worldwide Automobile Museum database, Videotape
Library database and more.
The New Car Price Guide can be accessed through The Auto Channel at
"http://www.theautochannel.com", and then by clicking through to the New
Vehicles area of the Vehicles section. It can also be reached directly at
"http://www.theautochannel.com/index/newcar97.html".
The Auto Channel, Clic-2, and SPEC-IT BID-IT BUY-IT are trademarks
of The Auto Channel, Inc. The Auto Channel is sponsored by Pennzoil
Products Company.
Company Contact:
Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com
