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AMA California Superbike Challenge Roars onto The Auto Channel

22 August 1997

Exclusive Live Coverage of the AMA/MBNA 
Superbike Series


For Immediate Release

        LOUISVILLE, KY & SACRAMENTO, CA; August 21, 1997 _ For the second
year in a row, The Auto Channel has announced that it's on-line network will
be carrying complete live coverage of the AMA/MBNA Superbike Series of the
McGraw Insurance Services California Superbike Challenge from the Sears
Point Raceway in Sonoma, California.  The fastest motorcycle racers in the
nation return to battle it out for the coveted AMA Superbike series crown.  
	
        The  prestigious AMA crown represents the premier status of
road-course motor cycle racing in the United States.  Modified four-stroke
motorcycles originally sold for street use make up the racing Superbikes
used in the challenge.  The  McGraw Insurance California Superbike Challenge
will include such manufacturers as Harley-Davidson, Ducati, Honda, Yamaha,
Suzuki, and Kawasaki.  All of the Superbikes in the race must use the
original frame and engine cases, with everything else up to the rider and
his team.

        The Auto  Channel's Live Coverage of the 2 day challenge begins on
Saturday, August 30 with the qualifying meets starting at 11AM PDT, and the
weekend_s first race finals beginning at 3:30 in the afternoon.   Sunday_s
final events commence at 11AM PDT for the first race, and 1PM PDT  for the
second set of races.  All races will be Cybercast live in their entirety.

        Internet users can access the coverage through The Auto Channel's
website at "http://www.theautochannel.com".  A RealAudio player is required
to hear the coverage, Internet users can download the software for free on
The Auto Channel.

        The Auto Channel is sponsored by Pennzoil Products Company, Allstate
Insurance, and the United States Army.


Company Contact:
Marc Rauch
(502) 584-4100
(916) 852-1956
email: mjrauch@theautochannel.com