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Pennzoil Announces Base Oil Break Through

4 June 1997

PENNZOIL ANNOUNCES PURE MOTOR OIL TECHNOLOGY
The Clear Truth About Pennzoil's New Pure Base Oil


HOUSTON (April 21, 1997) . . . Pennzoil, the No. 1-selling motor oil in
the U.S., has announced a significant technological advancement in its
motor oils -- one that starts with a pure, clear base oil, which is the
basic ingredient in motor oil.

At the heart of the new base stock is a revolutionary refining process
that destroys virtually all of the contaminants and harmful components
in crude oil.  "The purity of our new base oil is readily apparent in
its crystal-clear appearance," said Pennzoil Products Company Chief
Marketing Officer Thomas E. Floyd, "and the clear truth is that every
drop of our multiviscosity motor oil will begin with our new pure base
oil."

Floyd said the new technology will not lead to an increase in cost, and
that Pennzoil's distinctive yellow package and commitment to quality
will remain the same.  He went on to say that the general appearance of
the motor oil itself will also remain the same, because Pennzoil's
well-known Z-7 additive package lends a golden brown color to the
finished product.  "What is changing is the purity of the base oil used
to make the motor oil," he emphasized.

"Some of the additives in motor oils blended with conventional base
oils are there to protect against contaminants in the base stock," Floyd
noted.  "Starting with a pure base stock enables the additives to do
their primary job, which is engine protection."

Products made from the new clear base oil are now in distribution, with
total U.S. rollout to be completed in the next few months.

"As the No. 1-selling motor oil, we are leading the charge in providing
the motor oils of the future," said Floyd of the company's $250 million
investment in motor oil technology.

Pennzoil products containing the new clear base oil include:

		Motor Oil
		5W-30
		10W-30
		10W-40

         	PZL Turbo
		10W-30
		
		GT Performance Motor Oil
		20W-50
		
		Long-Life Motor Oil
		15W-40

		Supreme Duty Fleet Motor Oil
		10W-30
		15W-40
		30W
		40W

Not only has Pennzoil again led the way in technology, it has changed
the way motor oils are marketed to consumers.  "Consumers want to know
what motor oil to buy for their cars for the way they drive," said
Floyd. 

Pennzoil's nationwide "Stop. Go. Pennzoil." advertising campaign is
designed to increase Pennzoil's motor oil sales by talking to consumers
in ways that apply to real life.  The "Stop. Go. Pennzoil" advertising
campaign includes TV, radio and print.

Pennzoil motor oils are manufactured and sold by Pennzoil Products
Company, a wholly owned subsidiary of Houston-based Pennzoil Company. 
Its motor oil has been America's No. 1-selling brand for more than 11
consecutive years.