Mercedes-Benz Offers Limited-Edition SL500 Models to Commemorate Mercedes Championships
13 January 1997
Mercedes-Benz Offers Second Limited-Edition SL500 Thirty SL500 Models to Commemorate Mercedes Championships MONTVALE, N.J., Jan. 10 -- Mercedes-Benz of North America will offer a limited-production run for its Southern California dealers of 30 special 1997 SL500 coupe/roadster models to commemorate its sponsorship of the Mercedes Championships at La Costa Resort and Spa, January 6-10, 1997. The limited-edition cars are similar to the special SL models on display at the Los Angeles and Detroit Auto Shows. The Mercedes Championships at La Costa Resort & Spa, in Carlsbad, Calif., is open only to those players who have won a PGA TOUR tournament during the previous 12 months of play. Assembling the best-of-the-best in the sport, it attracts reigning PGA TOUR champions from every official TOUR tournament including The Masters, U.S. Open and PGA Championship, as well as the British Open winner. Already one of the world's most distinctive sports cars, the SL500 becomes even more so with the addition of the La Costa package. The calypso green exterior paint (exclusive among the SL line to this special edition) is teamed with a stunning black and calypso green leather interior for a visual impact not soon forgotten by those who see the car. La Costa Edition identification includes special badging and a shift knob insert. Cost for the La Costa Package is $5,000. The La Costa Edition SL500 is the second special-edition SL that Mercedes has offered this year; in May, 40 "U.S. 500" SL500 models were produced to mark the company's participation in the inaugural IndyCar U.S. 500 race, and the SL500's role as the pace car. Inside the La Costa Edition SL500, eucalyptus wood trim replaces the walnut trim used in other SL models, and custom floormats add a further touch of exclusivity. Each person who purchases a La Costa Edition SL500 will receive a commemorative La Costa box set, which includes a special embroidered car cover, embossed leather portfolio, license plate, key fob and certificate of authenticity. Each dealer in the Mercedes Southern California region will get one SL500 La Costa Edition to sell, with the remaining five used for promotional purposes. One of those will be given away in a sweepstakes, and another donated to Divine Design for their Fantasy Auction. The other three will be retailed after the promotional activities. "The Mercedes Championships attracts the best-of-the-best in golf," says Michael Bassermann president and CEO, Mercedes-Benz of North America, "and the Mercedes La Costa Edition SL500 celebrates the best-of-the-best in style, performance and exclusivity in grand touring cars." In addition to items specific to the La Costa Edition, each of these special SL500 models will be equipped with some of the most desirable SL options, including the Sport Package, itself a limited-availability feature that combines a "Plus Two" 18-inch wheel and tire package with aerodynamic enhancements. Half of the SL500 La Costa Editions are also equipped with the optional xenon high-intensity gas-discharge headlights, and all have heated, multicontour seats. The Mercedes SL500 La Costa Editions also feature the revolutionary safety feature, the Electronic Stability Program (ESP). The breakthrough safety system helps drivers maintain directional stability -- especially on slippery or gravel-covered roads -- by preventing oversteer (rear-end "fishtailing") or understeer (front-end "plowing"). ESP can sense impending loss of control -- at the front or rear end -- and momentarily apply the brake on one wheel to restore stability, something that even a skilled driver cannot do. The La Costa Edition SL500 will leave its mark for more than a unique and striking appearance. The SL500 is already world renowned for its unparalleled combination of style, performance, luxury and safety. Driving pleasure is assured by a 315 horsepower 5.0-liter DOHC aluminum engine and an electronic five-speed transmission that responds to both driving conditions and an individual's driving style. An SL500 can accelerate from 0-60 miles per hour in 6.4 seconds. A body structure that's among the strongest of any open car gives the SL a balance of world-class handling and exceptional ride comfort not usually found in a sports car. New for 1997 is an optional Panorama hardtop, made from heat-reflecting tinted glass. With the Panorama roof, the SL driver and passenger can enjoy an open-air view of the sky all year long, regardless of the weather. All SL models come with a removable aluminum hardtop as standard equipment. Among the many luxury features standard on all SL models are one-touch convertible roof, a Bose(R) sound system with Acoustimass(R) bass module and a three-position electronic memory system for the 10-way seats, tilt-telescopic steering wheel, shoulder-belt height and exterior mirrors. The automatic climate-control system incorporates an electrostatic air filter that removes pollen and dust from incoming air. A new standard rain sensor activates and controls the speed of the windshield wipers. Door-mounted side airbags, first introduced on the 1996 SL roadsters and E-Class sedans, are part of the Supplemental Restraint System (SRS), which includes full frontal airbags and emergency tensioning retractors that tighten the seatbelts in a collision. Another standard SL safety feature is an automatic rollbar which deploys and locks in place in a third of a second if sensors detect an impending rollover. Normally part of the rear-compartment surround structure, the padded, leather-covered bar can also be raised and lowered by a switch on the console.
CONTACT: Mercedes Benz of North America, 888-MBNEWS-1