Press Release
Mercedes-Benz Announces New A-Class Compact Cars
12/12/96
Mercedes-Benz A-Class Redefines the Compact Car; Innovative Design Brings Large-Car Safety and Room to a Small Vehicle STUTTGART, Germany, Dec. 10 -- One of the most intriguing cars of the decade -- the Mercedes-Benz A-Class -- will make its European debut in early 1997 and will go on sale there later in the year. The new A-Class will establish an entirely new market segment which, in large part, addresses the high fuel costs and crowded conditions of many European and Asian cities, with strong market potential for developing countries as well. While there are no immediate plans to offer the A-Class in the U.S. market, it could eventually appear there as the Mercedes-Benz zero-emissions electric vehicle after the year 2000. Large-Car Safety in a Short Vehicle Although the new A-Class is less than 12 feet long (141.8 inches), it offers all the typical Mercedes core values -- especially safety, comfort and reliability. First and foremost, the A-Class fulfills the same rigorous safety requirements that apply to all Mercedes-Benz passenger cars, and is basically equivalent to the E-Class in safety integrity. The unique double-floor "sandwich" body structure of the A-Class helps provide large-car safety for a relatively short vehicle by allowing the engine, transmission, axles and fuel tank to be positioned underneath the passenger cell. As a result, in a frontal collision, the drivetrain slides under the passenger compartment instead of directly into it, providing a short but effective crumple zone to absorb crash energy. The double-floor design also allows a higher occupant seating position than other small cars for better visibility and greater protection in accidents, particularly in side-impact collisions. Also contributing to large-car crash worthiness are sturdy longitudinal frame members which extend the entire length of the A-Class (instead of conventional staggered frame rails which run inside the wheel wells, along the door sills, and connect at the front and rear firewalls). The height of the A-Class frame is compatible with larger cars in the event of a collision (other small cars don't provide the same protection since larger vehicles can override their structure and negate their safety systems). Standard safety equipment will include full front airbags, belt tensioners and belt force limiters. Front door-mounted airbags will be optional. New Drivetrain Architecture Much as the A-Class body structure is a new, purpose-built design rather than just a downsized conventional vehicle, its drivetrain also features new architecture designed for the double-floor layout, specifically an unusual transverse engine-transmission unit which is tilted forward at a 60-degree angle. Four new powerplants will be offered in the European market: 80-horsepower 1.4-liter and 100hp 1.6-liter four-cylinder gasoline engines as well as 60 and 90-hp 1.7-liter turbodiesel versions. A 1.9-liter gasoline will be added later to the powertrain strategy. The diesels will feature the first-ever use of common-rail fuel injection -- an electronic diesel injection which provides clean, efficient power. With the help of its "intelligent light-weight design" (which makes specific use of the advantages of various light-weight materials), 60 miles per gallon is attainable with an A-Class with some light-footed driving. The A-Class features the industry's most compact transmissions -- a five-speed manual is standard, while an electronically-controlled five-speed automatic will be optional. An automatic clutch option for the manual transmission will also be available. Big on the Inside, Small Outside Never before has a car this small on the outside been this large on the inside. While its exterior size suggests a sub-compact, the A-Class will offer its occupants the roominess and comfort of a midsize car, thanks to its fresh-approach design. In addition, the A-Class will provide the versatility of a small van: the cabin floor is completely flat, and all passenger seats are foldable (rear seatbacks are split 1/3-2/3) and removable, which makes for a useful cargo area that even holds two full-sized bikes. Mercedes-Benz Re-Invents the Car While there are no immediate plans to bring the car to the U.S. market, the A-Class nonetheless makes a strong statement about Mercedes-Benz leadership in design and technology. In many ways, their engineers have re-invented the car -- their "clean sheet of paper" approach has resulted in a vehicle with a previously unheard of combination of impressive safety, roomy interior and compact overall size. While other small cars are essentially scaled down from larger vehicle concepts, only the German automaker has taken such an innovative and fresh approach in creating its first small car. Unconstrained by convention, the A-Class design literally defines an entirely new vehicle segment which is expected to draw buyers from compact and sub-compact cars as well as mini-van and compact van categories. In the course of creating a new class of car, the A-Class will represent "the Mercedes-Benz" of this new market segment.