Press Release
Saturn Announces Beginning of EV1 Leasing
12/09/96
Saturn Retailers Begin Leasing GM's First Electric Vehicle LOS ANGELES, Dec. 5 -- The first General Motors EV1 electric vehicles are being delivered to consumers today (Thursday, Dec. 5). The EV1 is available only through the 24 Saturn retailers serving the greater Los Angeles, San Diego, Phoenix, and Tucson areas. This also marks the launch day of EV1 advertising in the four market areas. An area-specific ad campaign, which includes print, television and billboard mediums, will build awareness and highlight the many distinctive features and technological advances of the vehicle. In addition, potential customers can "surf the net" on the Saturn web site at http://www.saturncars.com or the dedicated EV1 web site at http://www.gmev.com to access information on the electric car. "Today represents the culmination of GM's collective efforts to successfully bring the first modern electric vehicle to market," said Joe Kennedy, Saturn's vice president of Sales, Service and Marketing. Some Saturn retail facilities will celebrate this historic event with ceremonial first-car deliveries. The first customers will complete the final phase of the EV1 consultative leasing process before taking home their EV1. The EV1 specialists have been working with these customers over the past few weeks to prepare them for this final step. These customers were among the first approximately 300 people who expressed a serious interest in leaving EV1. Retailers have been collecting names of prospective customers since GM's initial marketing announcement in January 1996. "Our retailers are ready to provide the same high level of customer service and satisfaction which have become Saturn's trademark in the automotive industry," said Don Young, Saturn's West Regional manager for Sales, Service and Marketing. "We are confident the right systems are in place to successfully market the EV1," Young added. Saturn has received more than 3,000 inquiries regarding the vehicle since the date of sale announcement in January 1996. Inquiries were tracked through the 1-800-25-ELECTRIC phone number. This number will continue to track future customer inquiries. Last month, General Motors celebrated the ceremonial first-car drive-off and shipment of EV1s from the Lansing Craft Centre manufacturing facility in Michigan.