Press Release
GM Announces November Sales
12/06/96
General Motors Vehicle Sales - November 1996 WARREN, Mich., Dec. 3 -- General Motors dealers in the United States sold 336,815 passenger cars and trucks in November 1996, down 11.9 percent versus November 1995. Passenger car sales in the month decreased 22.5 percent, while sales of light duty trucks increased 4.2 percent. Sales of GM brands calendar year-to-date are down 1.0 percent from 1995. Calendar Year* Month to date Nov. 1-30 Jan. 1-Nov. 30 1996 1995 1996 1995 ------------------------------------------------------------------------- Total Vehicles 336,815 382,372 4,447,147 4,493,516 % change Per Selling Day -11.9 -1.0 Total Cars 179,150 231,052 2,595,794 2,738,742 % change Per Selling Day -22.5 -5.2 Total Trucks 157,665 151,320 1,851,353 1,754,774 % change Per Selling Day 4.2 5.5 ------------------------------------------------------------------------- Total Vehicles by Division Calendar Year -------------------------- Month to Date Nov. 1-30 Jan. 1-Nov. 30 1996 1995 1996 1995 -------------------------------------------------------------------------- Chevrolet 169,110 194,973 2,363,249 2,265,217 Pontiac 40,550 44,319 508,622 554,410 Oldsmobile 23,412 29,058 310,446 364,399 Buick 32,530 38,048 399,627 440,062 Cadillac 13,890 15,632 153,393 161,653 Saab 1,878 1,371 25,930 24,112 GMC 36,581 35,895 424,673 417,544 Saturn 18,864 23,076 261,207 266,119 -------------------------------------------------------------------------- Twenty-five selling days for the Nov. 1-30 period this year and twenty- five for last year. * A year to year percent change is NOT adjusted for selling days. Market Information - November 1996 Sales Analysis* Sales of fullsize pickups and utilities, Lumina/Monte Carlo, Cavalier and Deville were off due to CAW & UAW strikes * Run-outs of old car models & ramp-ups of new models are limiting sales * New model ramp-ups ahead of schedule * GM less aggressive in '97 car incentives than Ford and ChryslerCar Highlights* GM car sales down 23% from 1995 * Malibu selected as Motor Trend Car of the Year (3rd consecutive year a Chevrolet vehicle has been named) * Catera launched - 513 units sold * GM's redesigned cars are market successes -- Park Avenue up 17%, Grand Prix up 46%, Saturn SC up 12% * Saab sales up 37% with 900 setting a November recordTruck Highlights* GM truck sales up 4% from 1995 * GM utility sales continue to boom -- up 26% overall -- Chevrolet Suburban, Tahoe, Bravada, Safari and GMC Suburban set November records