Press Release
BMW of North America Announces November Sales
12/06/96
BMW Year-To-Date Sales Exceed Previous Annual Record; Sales of BMW's 7 Series Models up 14 Percent WOODCLIFF LAKE, N.J., Dec. 3 -- Year-to-date sales of BMW automobiles in North America approached the 100,000-unit mark, passing the company's previous annual sales record of 96,759 set in 1986. Today, BMW of North America, Inc. reported November sales of 9,167, up 23.9 percent over the same period a year ago. At the same time, it released its record-breaking year-to-date sales number of 99,260, up 15.3 percent over a year ago. Year-to-date sales of BMW's 7 Series sedans are 15,295, an increase of 14 percent, outselling last year's annual total of 15,005. It was also the best November ever for 7 Series sedans, eclipsing previous monthly sales record of 1,564 units set in 1995. In addition, BMW's year-to-date sales have exceeded 1995 calendar year sales of 93,309 and set an all-time record for the month of November. In the United States, BMW of North America, Inc. and Land Rover North America, Inc., are members of the BMW Group. The consolidated U.S. sales for November are 11,339 (BMW 9,167 and Land Rover 2,172) and consolidated year-to-date sales are 120,032 (BMW 99,260 and Land Rover 20,772). SALES REPORT FOR NOVEMBER 1996 1995 --------------------------------------------- November 9167 7399 Year-to-Date 99260 86071 Tourist Delivery Sales November 104 44 Year-to-Date 1041 756 --------------------------------------------- November Year-to-Date Year-to-Date 1996 1996 1995 -------------------------------------------------------------------------- 318ti 162 7068 -- 318is 68 2164 -- 318i 4-door 381 4453 -- 318iC 192 2774 -- 325is 2 243 -- 325i 4-door 4 556 -- 325iC 1 759 -- 328is 435 6084 -- 328i 4-door 859 13345 -- 328iC 723 7187 -- M3 2-door 276 3009 -- M3 4-door 327 455 -- 3 Series 3430 48097 51008 Z3 1.9 1785 13975 -- Z3 2.8 75 75 -- Z3 1860 14050 -- 525i 3 2746 -- 525iT 2 645 -- 528i 1632 12769 -- 530i 1 601 -- 53OiT 1 22 -- 535i 0 0 -- 540i 5 558 -- 540i (E39) 536 3992 -- M5 0 0 -- 5 Series 2180 21333 20742 635CSi 0 0 -- 6 Series 0 0 -1 740iA (E38) 2 693 -- 740i (M62) 442 1934 -- 740iL (E38) -1 606 -- 750iL 0 43 -- 740iL (M62) 1177 11115 -- 750iL (E38) 40 904 -- 7 Series 1660 15295 13417 840CiA 29 343 -- 850CiA 8 137 -- 850CSi 0 5 -- 8 Series 37 485 905 -------------------------------------------------------------------------- Without Tourist 1996 1995 -------------------------------------------- November 9063 7355 Year-to-Date 98219 85315 --------------------------------------------