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Press Release

BMW of North America Announces November Sales

12/06/96

BMW Year-To-Date Sales Exceed Previous Annual Record; Sales of BMW's 7
Series Models up 14 Percent

WOODCLIFF LAKE, N.J., Dec. 3 -- Year-to-date sales of BMW
automobiles in North America approached the 100,000-unit mark, passing
the company's previous annual sales record of 96,759 set in 1986.

Today, BMW of North America, Inc. reported November sales of 9,167, up
23.9 percent over the same period a year ago. At the same time, it
released its record-breaking year-to-date sales number of 99,260, up
15.3 percent over a year ago.

Year-to-date sales of BMW's 7 Series sedans are 15,295, an increase of
14 percent, outselling last year's annual total of 15,005. It was also
the best November ever for 7 Series sedans, eclipsing previous monthly
sales record of 1,564 units set in 1995.

In addition, BMW's year-to-date sales have exceeded 1995 calendar year
sales of 93,309 and set an all-time record for the month of November.

In the United States, BMW of North America, Inc. and Land Rover North
America, Inc., are members of the BMW Group. The consolidated
U.S. sales for November are 11,339 (BMW 9,167 and Land Rover 2,172)
and consolidated year-to-date sales are 120,032 (BMW 99,260 and Land
Rover 20,772).

SALES REPORT FOR NOVEMBER

                          1996           1995
---------------------------------------------
November                  9167           7399
Year-to-Date             99260          86071

Tourist Delivery Sales
November                   104             44
Year-to-Date              1041            756
---------------------------------------------

                                  November    Year-to-Date    Year-to-Date
                                    1996          1996            1995
--------------------------------------------------------------------------
318ti                                162          7068              --
318is                                 68          2164              --
318i 4-door                          381          4453              --
318iC                                192          2774              --
325is                                  2           243              --
325i 4-door                            4           556              --
325iC                                  1           759              --
328is                                435          6084              --
328i 4-door                          859         13345              --
328iC                                723          7187              --
M3 2-door                            276          3009              --
M3 4-door                            327           455              --
3 Series                            3430         48097           51008

Z3 1.9                              1785         13975              --
Z3 2.8                                75            75              --
Z3                                  1860         14050              --

525i                                   3          2746              --
525iT                                  2           645              --
528i                                1632         12769              --
530i                                   1           601              --
53OiT                                  1            22              --
535i                                   0             0              --
540i                                   5           558              --
540i (E39)                           536          3992              --
M5                                     0             0              --
5 Series                            2180         21333           20742

635CSi                                 0             0              --
6 Series                               0             0              -1

740iA (E38)                            2           693              --
740i (M62)                           442          1934              --
740iL (E38)                           -1           606              --
750iL                                  0            43              --
740iL (M62)                         1177         11115              --
750iL (E38)                           40           904              --
7 Series                            1660         15295           13417

840CiA                                29           343              --
850CiA                                 8           137              --
850CSi                                 0             5              --
8 Series                              37           485             905
--------------------------------------------------------------------------

Without Tourist           1996          1995
--------------------------------------------
November                  9063          7355
Year-to-Date             98219         85315
--------------------------------------------