Press Release
Mitsubishi Motor Sales of Ammerica Announce November Sales
12/06/96
Mitsubishi Motors' Total Car Sales Up 15 Percent Domestically Built Products Lead The Way Showing 51 Percent Increase CYPRESS, Calif., Dec. 3 -- Encouraged by strong sales of its recently launched 1997 products, Mitsubishi Motor Sales of America, Inc. (MMSA) anticipates even stronger sales ahead as the last two of its completely new models -- the Diamante luxury sedan and Montero Sport SUV -- begin to enter dealerships during the next few weeks. Passenger car sales for the month were ahead 15 percent compared with the same period last year and monthly sales of the company's domestically built Eclipse and Galant models increased by 51 percent. "Our strategy of continuing to increase sales of our U.S.-built products is paying off," said Kevin Ormes, group vice president of sales and marketing. "Individually, our domestically built models continue to be our strongest sellers and even now, during the start of the winter months, the new Eclipse Spyder convertible continues to keep its monthly sales above the 1,000 unit mark." According to Ormes, both ends of the price spectrum have also held their own -- with Mirage 2-door Coupe reaching nearly 1,400 units for the month and Montero luxury sport utility sales nearing 1,300 units. Galant sales reached 4,694 units, while total Eclipse sales neared 4,800 units. "We're excited about our continued sales momentum and are anxious for our two newest products to make their arrival," said Ormes. The all-new Australian-built Diamante luxury sedan will be in showrooms beginning this month, while the Montero Sport, Mitsubishi Motors' newest entry into the sport utility market, will arrive in January. Mitsubishi Motor Sales of America, Inc., was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans and sport utility vehicles. Nov. '96 Nov. '95 % Change Month YTD Month YTD Month YTD ------------------------------------------------------------------------------ Total Passenger Car Sales* 14,094 170,193 12,231 179,567 +15% -5% Total Truck Sales 131 3,548 288 4,758 -55% -25% Total Vehicle Sales 14,225 173,741 12,519 184,325 +14% -6% * Above totals include domestic sales Domestic Sales 9,356 116,754 6,181 92,142 +51% +27% (Includes Eclipse/Galant)