Press Release
American Honda Announces November Sales
12/06/96
Accord Sales Surge 41.4 Percent In November; American Honda Sales Up
15.9 Percent
TORRANCE, Calif., Dec. 3 -- Boosted by the introduction
of the all-new Honda Prelude and the strong-selling Honda Accord,
total American Honda sales jumped to 70,534 for November, up 13.9
percent compared to year- ago levels, according to sales figures
released today.
Honda Division November sales of 61,305 are up 13.7 percent over last
year. Accord sales of 32,719 increased 41.4 percent, while the
all-new redesigned Prelude, released last month, increased 24.2
percent over year-ago levels. Honda Division recorded total
year-to-date sales of 678,329, up 6.4 percent.
"Consumers recognize the value of our Honda Accord," said Dick
Colliver, Honda Division senior vice president of sales. "As consumer
confidence levels rise, they'll expect more value from their spending
dollars -that's where the Accord really holds its own."
Acura Division recorded its best November in five years with sales
totaling 9,229 units, up 32.5 percent compared to a year ago. Sales of
the TL series were tip 19.4 percent for the month and the 3.5RL luxury
sedan enjoyed its second best month since introduction. Year-to-date
Acura sales of 99,544 are up 10.5 percent from last year.
American Honda Vehicle Sales for November, 1996
Month-to-Date Year-to-Date
Nov Nov DSR** Nov Nov DSR**
1996 1995 % Chg 1996 1995 % Chg
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AMERICAN HONDA TOTAL 70,534 60,863 15.9% 777,873 722,644 6.9%
Total Car Sales 68,136 58,311 16.8% 749,397 697,271 6.7%
Total Truck Sales 2,398 2,552 -6.0% 28,476 25,373 11.4%
IMPORT CAR SALES 13,479 13,800 -2.3% 133,625 241,807 -45.1%
Honda Division 6,449 6,874 -6.2% 51,258 152,407 -66.6%
Acura Division 7,030 6,926 1.5% 82,367 89,400 -8.5%
IMPORT TRUCK SALES
Acura Division 139 2,494
DOMESTIC CAR SALES 54,657 44,511 22.8% 615,772 455,464 34.2%
Honda Division 52,597 44,511 18.2% 601,089 455,464 31.0%
Acura Division 2,060 0 14,683 0
DOMESTIC TRUCK SALES
Honda Division 2,259 2,515 -10.2% 25,982 25,336 1.8%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 61,305 53,900 13.7% 678,329 633,207 6.4%
Accord * 32,719 23,137 41.4% 353,328 306,505 14.5%
Civic * 23,124 25,474 -9.2% 258,802 266,122 -3.4%
Prelude 817 658 24.2% 10,531 11,853 -11.8%
del Sol 425 4,195
Odyssey 1,961 2,116 -7.3% 25,491 23,391 8.2%
Passport * 2,259 2,515 -10.2% 25,982 25,336 1.8%
*Domestic Vehicle Total 54,856 47,026 16.7% 627,071 480,800 29.5%
Accord 32,717 22,742 43.9% 352,948 259,226 35.2%
Civic 19,880 21,769 -8.7% 248,141 196,238 25.6%
Passport 2,259 2,515 -10.2% 25,982 25,336 1.8%
Acura Division Total 9,229 6,963 32.5% 99,544 89,437 10.5%
Integra 3,743 4,715 -20.6% 43,552 57,098 -24.3%
CL (Domestic Built) 2,060 14,683
TL 1,622 1,359 19.4% 23,193 13,859 66.2%
RL 1,636 14,562
NSX 28 128 -78.1% 432 749 -42.7%
Vigor 3 253
Legend 1 721 628 17,441
SLX 139 37 275.7% 2,494 37 6592.9%
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Selling Days 25 25 283 281
**Daily Selling Rate
