Press Release

Saturn Announces Initiation of Sales in Japan

11/22/96

Saturn to Sell Cars in Japan Next April. New Retailers Signed.

TOKYO, Nov. 20 -- Saturn Corporation announced today it
will start selling right-hand drive cars at fourteen outlets in Japan
beginning in April 1997.  Saturn also said it has signed retailer
agreements with three more companies, increasing the total number of
Saturn retailers in Japan to nine.

The new Saturn retail companies are Shiga Nissan Prince Ltd., Shiga
Kotsu Ltd. and Kobe Isuzu Ltd. and are assigned to the Shiga market
area, Kyoto market area and Hyogo market areas respectively.  Saturn
of Japan retail facility construction has started, and plans are to
have fourteen retail outlets along the densely-populated Pacific belt
(Tokaido) region.  The Tokaido region encompasses Tokyo, Nagoya,
Kyoto/Osaka and Okayama.

Currently, Saturn Japan has nearly one hundred retailer candidates and
expects to sign additional agreements later this year, giving Saturn
approximately twenty sales outlets by the end of 1997.  Saturn Japan
ultimately plans to have sixty to seventy retail facilities operating
in market areas from Hokkaido to Kyushu.

"We have studied the Japanese market carefully and our product was
developed to meet the needs of this market," said Donald W. Hudler,
President of Saturn Corporation, at a press conference in Tokyo.  "We
are entering this market with a ten-year business plan and we intend
to be a long term competitor in this market," Hudler added.

Keith S. Wicks, general Director of Saturn Japan, expressed confidence
in Saturn's first Japan retailers.  "We are excited to add three more
strong companies to our retail team.  Saturn has been working together
with its retail partners to establish retail and service standards in
Japan.  We are committed to creating enthusiastic customers by
offering a unique buying and ownership experience," Wicks said.

This weekend, Saturn Japan will unveil its right-hand drive models at
the Osaka Import Automobile show.  Throughout 1997, these models will
also be shown at other major import auto shows to include Nagoya,
Tokyo, Kobe, and Okayama.  To increase pre-launch brand awareness,
Saturn will begin TV advertising this upcoming January.

Saturn will introduce three models into Japan, the SL2 sedan, SW2
wagon, and SC2 coupe.  Saturn's manufacturing facility in Spring Hill,
Tennessee starts production of these models next month.  Exported
Saturns will be processed and prepared for delivery to retailers at
Press Kogyo Co. Ltd. at their plant in Fujisawa, Kangawa prefecture.
Press Kogyo is currently modifying its assembly and inspection
facilities to start operations early next year.  Also, Saturn has
established a training center in Tokyo and will begin training
retailer employees in January, 1997.

In preparation for its entry into the Japan market, Saturn also
announced it has launched an Internet web site and Customer Assistance
Center.  The web site (http//www.saturnjapan.com) has unique features
such as a "virtual factory" where a person can simulate building a
Saturn, and a "virtual showroom" that creates a three-dimensional
space resembling Saturn's auto show booth.  The toll-free Customer
Assistance Center will respond to inquiries or requests for Saturn
brochures.