Press Release
Lexus Announces 1997 Coupes
11/07/96
Improved Value, Refined Design Enhance 1997 Lexus Coupes TORRANCE, Calif., Nov. 4 -- Reaffirming its commitment to the luxury sport coupe segment, Lexus today introduced the 1997 SC 400 and SC 300 Sport Coupes with more aggressive design features and enhanced value. Introduced in 1991, the Lexus Coupe was immediately recognized as a departure in automotive styling technique and its influence has since been evident in numerous vehicle designs. Lexus executives anticipate modestly growing interest in sport coupes, fueled by new competition in the market. "As more and more Baby Boomers become empty nesters they will seek expressive, fun automobiles. Some will consider a luxury sport coupe," said Jim Press, Lexus Division senior vice president and general manager. "While lately some of our competitors are recognizing this with new two-door and two-seater entries, the SC 400 and SC 300 have already established a great reputation for style and performance. Now they're more attainable than before." Already considered classics by many, the Lexus Coupes benefit from enhanced styling, advanced engineering and improved value. Manufacturer's suggested retail price (MSRP) starts at $39,000 for the SC 300, equipped with standard 5-speed manual transmission. The automatic-equipped SC 300 is $39,900. MSRP for the V8-powered SC 400, equipped with a standard 4-speed automatic transmission, is $50,800. Exterior and interior enhancements for 1997 are the first major styling changes since its inception. For a more muscular look and added protection, the SC receives a redesigned front bumper and fog lights along with an integrated front spoiler, side mud guards and a new wing-type rear spoiler. Refined rear lights enclosed in a dual-layer lens with new vertical-split graphics express greater depth and a stronger look. A new upper intake slot adds to the Coupes' more purposeful appearance. Among new interior features is a Drive Computer that provides the driver with five types of trip information, softer leather seats for more comfort, a shift lever knob closer to the driver for improved ease of use, and a newly available black/ivory interior color combination for a more dynamic driving environment. The SC 400 is powered by an all-aluminum 4.0-liter, four-cam 32-valve V8 producing 260 horsepower. The SC 300 powerplant is a high-revving 3.0-liter twin-cam 24-valve six with 225 horsepower output. The Lexus SC 400 and SC 300 have collected numerous awards, including best overall quality of any model in the most recent J.D. Power and Associates Initial Quality Survey. Thanks to greatly improved value, their distinctive style, performance and quality are more easily attainable. The SC 400 and 300 Coupes complete a lineup of 1997 Lexus vehicles which combine high customer satisfaction, the industry's highest quality and outstanding overall value. Pricing for the remainder of the 1997 Lexus lineup was announced September 4. The all-new next-generation ES 300 entry-luxury sedan starts at just $29,900. The LS 400, the best-selling prestige import luxury sedan, features new standard side airbags, yet remains priced at $52,900. The GS 300 luxury sport sedan remains unchanged at $45,700, and the LX 450 luxury sport utility vehicle carries an MSRP of $48,450 for 1997.