Press Release
Ford Announces September Sales
10/07/96
Ford Announces September Sales Totals DETROIT, Oct. 3 -- Because of the model year sales race, Ford has provided its vehicle line sales detail to a third-party (Dave Zoia, Editor of Ward's Automotive Reports), to hold pending release of Honda and Toyota figures later today. Included are the much-anticipated Taurus sales results. While the calendar year sales race continues to capture the lion's share of attention, media interest in the model year outcome has been growing. Through August, Taurus, the perennial car sales champion, had sold 332,940 units (and Sable had sold 105,750). Meanwhile, for the same 11 months, Honda Accord and Toyota Camry sales were 334,211 and 327,507 units, respectively. Again, Ford Motor Company will release its detailed sales information later today via PR Newswire following the release of Honda's and Toyota's September sales data. FORD MOTOR COMPANY SEPTEMBER SALES Memo: Total Vehicles Selling Days 1996 1995 % Change 1996 1995 --------------------------------------------------------------------- Sept. 1-30 304,989 296,868 7.0% 24 25 Jan. 1-Sept. 30 2,954,352 2,964,169 -0.8 231 230 Oct. 1-Sept. 30 3,847,441 3,864,981 -0.5 307 307 Total Cars Sept. 1-30 144,708 139,952 7.7 Jan. 1-Sept. 30 1,352,264 1,390,736 -6.3 Oct. 1-Sept. 30 1,752,753 1,869,651 -3.2 Domestic Cars Sept. 1-30 143,130 136,689 9.1 Jan. 1-Sept. 30 1,320,542 1,340,671 -1.9 Oct. 1-Sept. 30 1,711,905 1,809,285 -5.4 Imported Cars Sept. 1-30 1,578 3,263 -49.6 Jan. 1-Sept. 30 31,722 50,065 -36.9 Oct. 1-Sept. 30 40,848 60,366 -32.3 Total Trucks Sept. 1-30 160,281 156,916 6.4 Jan. 1-Sept. 30 1,602,088 1,573,433 1.4 Oct. 1-Sept. 30 2,094,688 1,995,330 5.0 Light Trucks Sept. 1-30 156,888 152,743 7.0 Jan. 1-Sept. 30 1,566,601 1,528,750 2.0 Oct. 1-Sept. 30 2,047,606 1,995,330 2.6 Note: Percentage changes are based on daily selling rates.