Press Release

Pontiac Promotes Its 1997 Wide Track Grand Prix

09/11/96

Pontiac Grand Prix Joins Amoco and ABC in Separate Co-Promotions



PONTIAC, Mich., Sept. 9 -- Pontiac is currently launching
its 1997 Wide Track Grand Prix and is teaming with Amoco and ABC in
separate co-promotions to build awareness for this all-new sport sedan
and coupe.

Grand Prix Brand Manager Bill Heugh said, "With today's competitive
environment it's advantageous to join strong brands to promote our
products in order to reach additional diverse and targeted markets."

Amoco is conducting "The Ride of Your Life" promotion from August 26
through September 30. Prizes include one of several Grand Prix
GTPs. As part of the promotion, Grand Prix will receive exposure in
both television and radio commercials as well as point-of-purchase and
pole signage at more than 5,700 Amoco stations.

ABC is preparing to launch its fall line-up with a "Grand Prix-Miere
Giveaway." The network will be giving away a new Grand Prix each night
of the week of September 16. Every evening an entry will be randomly
chosen from a pre-registered contestant data base and a camera crew
will be dispatched to the household to see if the television set is
tuned to ABC. If ABC is on the air, the viewer will be handed the keys
to a 1997 Grand Prix GT.

The week prior to the promotion, 20-second commercials will air
encouraging viewers to watch ABC during premiere week for a chance to
win an all-new Pontiac Wide Track Grand Prix.

A four-page insert, "ABC Today," will be inserted into USA Today on
September 16. Articles will explain the promotion, ABC's line-up and
include Grand Prix coverage. In addition, nine-page inserts will be
placed in People and Entertainment magazines and a four-page insert in
TV Guide all will encourage viewers to enter the contest by calling
1-888-ABC-U-WIN.

Two pages of each insert are dedicated to the Grand Prix with copy
that reads: "Wider is Better! The new 1997 Wide Track Grand Prix from
Pontiac. Its wheels are set wide to connect all of its power to the
road for better stability, cornering and control. So you can take the
road, wide open."

In July, the Grand Prix partnered with McDonald's in its Olympic
promotion, "When The U.S. Wins You Win."  The promotion included
television, radio and point-of-purchase exposure.

"These three promotions are contributing to the high awareness and
early success Grand Prix is experiencing in the marketplace. We plan
to continue aggressively marketing this Wide Track Pontiac throughout
the launch and beyond," Heugh said.