Press Release
BMW Announces Sales for August 1996 and the Calendar-Year-to-Date
09/06/96
Third Straight 10,000 Plus Monthly Sales Achieved as BMW Continues Record-Breaking Pace WOODCLIFF LAKE, N.J., Sept. 4 via Individual Inc. -- BMW of North America, Inc. continued its record-breaking pace, reporting an all-time record for the month of August at 10,031 sales, bringing the total for the first eight months of 1996 to a record of 70,819. The sales performance represents an increase of 19.9 percent over the 8,367 sales recorded in August, 1995 and a year-to-date increase of 12 percent over the 1995 total of 63,246, the previous January to August record. This is the fourth time in the company's twenty-one year history and the third month in a row that sales have exceeded 10,000 units. "Deliveries of our exciting new Z3 roadster were the highest monthly total since its debut earlier this year, but we still have many more orders to fill," commented BMW of North America, Inc. president Victor Doolan. "Equally satisfying are the results achieved by our 5 and 7 Series luxury performance sedans, for which demand continues to be quite strong," added Mr. Doolan. In the United States, BMW of North America, Inc. and Land Rover North America, Inc. are members of the BMW Group. The consolidated U.S. sales for August are 12,171 (BMW 10,031; Land Rover 2,140) with year-to-date sales at 85,340 (BMW 70,819; Land Rover 14,521). BMW OF NORTH AMERICA, INC. SALES REPORT FOR AUGUST 1996 1996 1995 ------------------------------------------------------------- August 10031 8367 Year-To-Date 70819 63246 Tourist Delivery Sales August 131 65 Year-to-Date 634 544 August Year-To-Date Year-To-Date 1996 1996 1995 ------------------------------------------------------------------ 318ti 736 5154 -- 318is 200 1655 -- 318i 4-door 444 3374 -- 318iC 323 2118 -- 325is 5 232 -- 325i 4-door 23 529 -- 325iC 2 753 -- 328is 490 4892 -- 328i 4-door 1124 10610 -- 328iC 592 5284 -- M3 334 2318 -- 3 Series 4273 36919 38510 Z3 1800 8529 -- 525i 13 2693 -- 525iT 13 605 -- 528i 1516 7834 -- 530i -1 602 -- 530iT 0 20 -- 535i 0 0 -- 540i 2 547 -- 540i (E39) 730 2334 -- M5 0 0 -- 5 Series 2273 14635 14801 635CSi 0 1 6 Series 0 1 -2 740iA (E38) 3 693 -- 740i (M62) 327 695 -- 740iL (E38) 4 612 -- 750iL 0 40 -- 740iL (M62) 1282 7530 -- 750iL (E38) 37 792 -- 7 Series 1653 10362 9191 840CiA 27 255 -- 850CiA 5 114 -- 850CSi 0 4 -- 8 Series 32 373 746 Without Tourist 1996 1995 ----------------------------------------------- August 9900 8302 Year-to-Date 70185 62702